Debra J. Schmidt is known as Loyalty Leader®. She helps companies boost profits by leading the way to greater customer, employee and brand loyalty. Debra is an author, consultant, trainer and professional speaker. She is in demand as one of the nation's top customer loyalty experts, helping companies keep more customers, retain more employees, get more referrals and sell more products.

As the owner of Loyalty Leader® Inc., Debra provides training, consulting and keynote addresses for Fortune 500 companies, small businesses, professional organizations and trade associations. She has a master's degree and over 30 years of business management experience in a wide range of industries.

In addition to her frequent television appearances on Fox News in Milwaukee, Wisconsin, Debra has been a featured guest on radio shows throughout the United States. Her articles have appeared in hundreds of magazines and on-line publications. Debra is the author of three books: Building Customer Loyalty from the Inside Out, The Extra Mile, and 101 Ways to Build Customer Loyalty.