If you're like me, you're reading the 'About Premier' section of our Premier River Cruises site to get a feel for who we are and how we?ll help you find the best information about river cruising, great river cruise values, and ultimately to experience a perfect river cruise vacation ? right?

Okay. But, before we tell you why Premier is the best company for you to buy from, let's discuss a few things YOU should know about, things that we've learned over 25+ years of selling cruises. First, travel agents don't actually create your travel experience although a bad one can sure screw it up quickly. Second, every travel agent in the universe cannot possibly be an expert on every cruise line, every ship, every tour company, every hotel, and each destination -- nope, just not possible!

Along those same lines are two other critical areas you should think about as you wade through all the material you need to consider prior to buying your river cruise. The first one is more in the line of a current ?myth? and centers on the belief that many people have, which suggests that you get a ?better deal? when you deal directly with a cruise line. That is 100% false! Folks, in my 25+ years of owning and operating one of the most successful upscale agencies in North America (CruiseMasters), I have NEVER seen that occur? never? NO NEVER!

We?ve saved the most important point for last, and it?s one of the most essential things you should consider as you move toward buying your river cruise. We find far too many people who buy ONLY for price do not enjoy their first river cruise experience ? and that?s a fact. It?s an easy mistake to make when you get bad advice, buy from the wrong company or for the wrong reasons.

While none of us like to overpay and we all want the best deal, it?s truly not the deal that makes for a memorable vacation experience. It?s really all about finding the right cruise to create lasting memories and experiences, isn?t it?