Does your brand need therapy? Tim Halloran, president of Brand Illumination, believes it does. Tim?s firm, Brand Illumination, practices brand therapy, a proprietary process that helps companies better understand the relationship between their brand and target consumer, and creates marketing strategies designed to appeal to consumers? needs and emotions. Tim's has been featured on major TV and radio programs and in such print publications as USA Today, Brandweek, Business Week, and the Wall Street Journal. Tim's unique perspective emerges from over 19 years of strategic consumer marketing, branding, and new product development experience. After 10 years at Coca-Cola where he led the national launch of Powerade sports drink, development of Dasani bottled water, and development of Coca-Cola?s first ever Internet marketing initiative, Tim launched Brand Illumination whose clients include such global brands as Powerade, Oreos, Planters, Kraft, Vitaminwater, Intercontinental Hotels, the NBA, and Brawny. Tim provides brand "illumination" for numerous leading traditional and non traditional brands including consumer products, professional athletes, non profit organizations, and individuals. He also serves on the marketing faculty of Emory University's Goizueta Business School as the expert in brand management and new product development. A consultant, speaker, and educator, Tim is available for interviews and speaking engagements.