Paul is widely regarded as an industry leader and innovator in marketing, social and digital media, mobile media, word of mouth and public relations, helping brands become the most talked about and recommended in their categories. As the current President and CEO of Zócalo Group, he also serves on the Board of the Better Business Bureau (BBB), is the immediate past president and current board member of the Word of Mouth Marketing Association (WOMMA), and is a leader of the Dean?s Advisory Board for DePaul University?s Graduate School of Business. Paul also served as a Partner, Executive Committee member and the Global Chief Development and Innovation Officer for Ketchum, one of the world?s leading public relations firms, and was the Director of Ketchum?s Global Technology Practice and Managing Director for its Midwest operations. He also founded and served as CEO of the Midwest?s largest independent corporate and technology communications firm.