Jeff Siegel

Senior Vice President, Worldwide Advertising

Areas of Expertise
? Smart TV, Interactive TV and In-App Guide Advertising
? Next Generation Entertainment Advertising --- Second Screen
? New Ad Ecosystem ? Brands, Agencies, Content Owners, Broadcasters, App Developers and CE Makers

Trends
? The monetization of advertising and integration with over-the-top (OTT) services, video-on-demand (VoD) offerings and interactive TV applications.
? How connected devices such as SmartTVs are impacting traditional advertising
? The future of next-generation advertising and its effect on consumer viewing habits.

Biography
Jeff Siegel brings almost 20 years of experience at all levels of advertising sales and strong relationships with agencies, publishers, networks, leagues, vendors and distributors. His experience includes managing global sales teams, and developing and marketing world-class brands and assets on diverse platforms including cable networks, internet, mobile, VOD and iTV. Jeff also has expertise in business development, operations and distribution.

Prior to Rovi, Jeff was at Ensequence ? The Interactive Video Company, where he built out the programmer, distributor and advertising sales efforts and helped grow revenue and market share. Before this, Jeff was senior vice president, Advanced Media Sales and Marketing at ESPN where he led the sales, marketing and development of advanced media platforms including Internet, interactive television, addressable advertising and mobile. While at ESPN, Jeff led teams in both the affiliate sales and advertising sales organizations, and drove new business efforts. Prior to his roles at ESPN, Jeff served for four years as director of sales and marketing at CBS affiliates in Cleveland and Orlando. Jeff is a frequent speaker at advertising industry events and is an active member of multiple advisory boards. He graduated with a bachelor of science in business administration from John Carroll University in Cleveland, Ohio. About Rovi Corporation Rovi Corporation is focused on revolutionizing the digital entertainment landscape by delivering solutions that enable consumers to intuitively connect to new entertainment from many sources and locations. The company also provides extensive entertainment discovery solutions for television, movies, music and photos to its customers in the consumer electronics, cable and satellite, entertainment and online distribution markets. These solutions, complemented by industry leading entertainment data, create the connections between people and technology, and enable them to discover and manage entertainment in an enjoyable form. Rovi holds over 5,100 issued or pending patents worldwide and is headquartered in Santa Clara, California, with numerous offices across the United States and around the world including Japan, China, Luxembourg, and the United Kingdom. More information about Rovi can be found at http://www.rovicorp.com/ ###