What do people say about you when you're not in the room? Do they speak about you in glowing terms? Or is it possible they barely know you and have nothing to say at all?

Having a good reputation means people know about you, seek you out, and sing your praises while you go about making a positive impact in your field.

San Francisco-based Roberta Guise is creator of the Rock your Reputation live online program, founder of Guise Marketing & PR, and is writing a book on developing a purpose-driven personal brand that sets you apart and enables you to make a difference in the world and in the lives of others.

Roberta is a trusted advisor to executives, professionals, and small business CEOs on gaining the clarity and confidence to grow their influence and be known as a sought-after authority in their field of expertise.

Because she's from both Israel and the UK she has a funny accent, and she asks that we don't laugh too hard when she mispronounces words.

Questions to ask Roberta Guise
*  We hear the term "personal brand" thrown around a lot these days. How do you define it?
*  Why would someone want to have a personal brand?
* What's the difference between personal brand and reputation?
*  How does one find out what their reputation is?
*  How does one go about developing their personal brand and gain a reputation as an authority in their field?
*  How did you get into doing this work — what's your background?
3 takeaways…