Updates How to Raise Subscription Prices Without Losing Customers Zuora’s 2025 Subscription Economy Index Reveals Growth Resilience, But Signal... Spring 2025 Legislative Update: Statehouses Surge Ahead on Auto-Renewal Laws ... CNBC+ Launches on Apple TV and Roku, Expanding Direct-to-Consumer Reach Robinhood Rolls Out New Amazon-Inspired Subscription Model for Finance Plex Raises Subscription Prices, Adds Remote Playback Tier

Topics: Membership, Marketing

About: Kathy Greenler Sexton is the CEO of Subscription Insider, a business intelligence company uniquely focused on the business of subscriptions. Kathy is a recognized expert in subscription business models, market strategy, brand development and information products. Subscription Insider delivers daily subscription economy news and provides best-practice information, training, and research through memberships, training, events, and conferences. Subscription entrepreneurs and executives representing all sectors of the subscription economy depend on Subscription Insider to improve decision making, team skills, and business profitability. Learn more at www.subscriptioninsider.com and www.subscriptionshow.com

Updates Ten Years Hence: Robbie Kellman Baxter, The Membership Economy Freemium works best in three scenarios:

Topics: Consulting, Strategy, Retention, Membership, Keynote Speaking, SaaS, Subscription Marketing

About: Robbie Kellman Baxter is a consultant, a keynote speaker and the bestselling author of "The Membership Economy" (McGraw-Hill 2015) and the forthcoming book "The Forever Transaction" (McGraw-Hill 2020). She is globally recognized as the leading expert on membership models and subscription pricing. Clients have included Netflix, Electronic Arts, the NBA and the Wall Street journal, as well as dozens of venture-backed companies. Over the past 18 years, Baxter's firm, Peninsula Strategies has advised nearly 100 organizations in over 20 industries on topics including growth strategy, customer retention, pricing and customer success.