October 20, 2014 - A version of the latest long term care insurance guide for consumers was made available by the American Association for Long Term Care Insurance.
"We are anxiously awaiting the arrival of the next issue of Kiplinger's Personal Finance magazine that will contain the special consumer insert," declares Jesse Slome, director of the American Association for Long Term Care Insurance. The Association placed a four page insert in the edition which will be distributed in early November to coincide with Long-Term Care Awareness Month.
"We've posted an advance look at two of the pages for our members to view and send as an advance copy to their clients and prospects," Slome adds. The insert focuses on the "Good, Better, Best" approach to purchasing long-term care insurance, an approach coined by Slome as a means of giving consumers choice and affordable options.
"Most of the stories you read about long-term care insurance are well meaning but they often just copy previously written information and that leaves the consumer with a vastly mistaken impression," Slome comments. "I have no idea why articles focus on nursing home risk when most people buy this coverage to receive care in their own home and avoid a nursing home stay."
In fact, Slome points out that more than half of new long-term care insurance claims begin with care in the policyholder's home. "If you talk to the claims experts, they'll tell you that that's where most claims start and end, and we wanted our newer material to be current and relevant."
"The Good, Better, Best approach gives consumers choices and options because each individual situation is different," Slome shares. "For $100 a month, a 55-year-old can obtain benefits that are meaningful and that can be changed as they age and find they want more coverage to protect their future."
The American Association for Long-Term Care Insurance was established in 1998 to create heightened awareness among consumers and to support insurance agents and financial professionals who market LTC solutions. For long term care insurance costs from leading insurers offering this protection call 818-597-3227 or visit the Association's website.
To access the preview of the Long-Term Care Insurance guide, visit the Association's members section under Marketing Tools.
The American Association for Long-Term Care Insurance http://www.aaltci.org is the national trade organization focused on educating individuals about the importance of planning for the risk of long term care. The American Association for Medicare Supplement Insurance http://www.medicaresupp.org focuses on Medigap industry issues and helps link consumers with Medicare Supplement agents.