Wednesday, May 27, 2015
The Herman Trend Alert
May 27, 2015
New Baby Bottle Mimics Human Breast and Wins Gold Edison Award
Some of the most successful products on the market mimic the natural world. The Bare® Baby Bottle is destined for that kind of success.
Breast-fed babies, in particular, have two issues with traditional baby bottles
One of the issues for breast-fed babies is that drinking from traditional baby bottles can cause pain and digestive issues for small babies, when babies gulp air with the formula or milk. Moreover, the standard nipples allow babies to suck the milk faster than from a real breast, so the child begins to favor the easy access over the real breast. By mimicking the human breast, inventor Priska Diaz, CEO of Bittylab, has found a way to prevent the "tummy pains that keep little ones—and their parents—up at night".
Proprietary material solved the nipple issue; a unique bottle design, the other
Using a proprietary design in the rubber nipples solved the other issue. "The nipples on the Bare bottle, called 'perfe-latch,' are very short. The suction required promotes an effective "latch", just like with breastfeeding," Diaz explains. "When baby initiates suction, the short tip extends inside the mouth to reach the soft palate. And it adapts to suction, so baby controls the amount of milk and the pace at which he would normally drink." Bare's syringe-like technology features an Air-plug® (a proprietary material and design) creates a watertight and airtight seal that moves inside the bottle to deliver air-free milk and reduce air-ingestion.
An independent trial confirmed success of the product
"In an independent trial, we found that babies with diagnosed acid reflux and gastroesophageal reflux disease (GERD) showed up to 95 percent symptom improvement after using Bare for a couple days," says Diaz.
Yet another innovation associated with the product line
Already a commercial success after introducing the line, Diaz received numerous inquiries from less-advantaged mothers wanting to have the product. She created a unique affiliate program that allows all mothers to earn a commission for recommending the product to other new moms who buy it. Commissions are deposited automatically into the moms' PayPal® accounts.
Biomimicry and innovation---a winning combination
This unique program, together with a unique product line is a winning combination for Bittylab, recent winners of an Edison® Gold Award for Innovation. Expect to see numerous products that mimic nature to solve human issues. The field of Biomimicry is destined to grow rapidly in the months and years to come. ###
For more information, contact Dana King at Bittylab, 646 389 9496, dana@bittylab.com.
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HEAR JOYCE GIOIA SPEAK AT WORLDFUTURE 2015: MAKING THE FUTURE
Held in San Francisco, July 24-26, enjoy stimulating, interactive sessions with engaging technologist Paul Saffo, best-selling author Ramez Naam, futurist Ari Popper, and our own author Joyce Gioia. Attend a gala "fashion show of the future", highlighting designers' visions of apparel in the year 2050. And you'll even have the opportunity to try out 3D printers, wearable devices, and other new and disruptive technologies. You will not want to miss this exciting conference! To discover more and register, visit www.WorldFuture2015.org.
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FOOD SUPPLEMENT MAKES A REMARKABLE DIFFERENCE FOR OUR AUTHOR
Joyce could hardly believe her eyes when she saw his latest lab results. Her husband, who had been diagnosed with Stage 2 Kidney Disease, due to decades on lithium, now has totally normal kidney function (copies of both sets of lab results available upon request). And the only thing he did differently was to take a miraculous new food supplement. Somehow, it normalizes body function by bringing energy to the cells. It has been found to lower cholesterol and blood pressure, and even reduce blood sugar to normal levels. For more information, call Joyce at 336.210.3548 or email her at joyce@hermangroup.com.
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