"Sarah Palin has leveraged her brand well since exploding on the national scene in 2008, but since she recently lost her bully pulpit at Fox News, she may need to make another national run for office to keep the Sarah Palin brand viable," said political pundit William S. Bike.

Bike is the author of the book Winning Political Campaigns: A Comprehensive Guide to Electoral Success.

"Palin still will make money giving speeches to Republican and conservative organizations, but without the national stage that her Fox News job provided, she's going to start fading from public consciousness," Bike said. "To keep being a household name in the minds of the vast majority of Americans who aren't political junkies, she's going to have to make another national run."

Bike noted that this is exactly what Newt Gingrich did in 2012.

"Newt was Speaker of the House in the early- and mid-1990s but then faded from view," Bike said. "Political junkies would see him pop up on various cable political shows, but he had been out of John Q. Public's consciousness for years. He ran for president in 2012 knowing he didn't have a chance, but also knowing that the debates and the free election political coverage would make him a household name once again and translate into more sales for his books and more paid public speaking gigs."

Look for Palin to be the Gingrich of 2014 and 2016, Bike said. "I expect she'll be campaigning for conservative candidates in 2014 to make contacts for a presidential run in 2016," Bike added. "That's a two-year cycle of making the Palin brand more viable.

"The result will be more Palin book sales and paid public appearances at the least, and depending on the 2016 Republican field, she could catch lightning in a bottle and make a legitimate run for the presidency," Bike added. "Gingrich probably didn't expect to be a viable candidate in 2012, but the way the Republican primaries played out, he suddenly found himself vying with Mitt Romney for the nomination as a legitimate contender."

More about Palin's political acumen can be found in Winning Political Campaigns: A Comprehensive Guide to Electoral Success, a how-to e-book providing information on everything a candidate, campaign worker, or activist needs to know to conduct a political race.

Winning Political Campaigns was written by William S. Bike, an award winning journalist, public relations professional, and political pundit who has appeared on many radio and television broadcasts, including CNN. See https://www.youtube.com/watch?v=BhZYkyRx-C4

Winning Political Campaigns is available on Smashwords at http://www.smashwords.com/books/view/149191 and Amazon.com at http://www.amazon.com/Winning-Political-Campaigns-Comprehensive-ebook/dp/B007U7C31K/ref=sr_1_2?ie=UTF8&qid=1334443628&sr=8-2

The two previous Denali Press print editions of Winning Political Campaigns were highly acclaimed. "From a practical, political operations standpoint, it is the best book out, yet," said reviewer Hank Landa of Political Book Reviews.

Winning Political Campaigns "provides essential tools, practical pointers, and valuable advice about running campaigns successfully," writes Fran Ulmer, former Lieutenant Governor of Alaska.

Covering everything from advertising to building alliances, proper business practices, campaign literature, candidate behavior, media, voter contact, debating, fundraising, strategy, and more, Winning Political Campaigns is extremely thorough and detailed, yet easy to use. Real-life examples are drawn not only form the political world, but from the worlds of sport, higher education, history, and more.

Innovations by the Obama and Tea Party campaigns, the Citizens United Supreme Court decision on fundraising, the Lisa Murkowski write-in campaign for U.S. Senator, new uses for social media and digital advertising in campaigns, and much more state-of-the-science information and campaign innovations that have become part of the scene since the last edition, are included. They make the third edition of Winning Political Campaigns a must for candidates and staff for campaigns at any level.

Particularly useful are appendices including a sample itinerary for a political event, an event planning checklist, resource organizations expert on various issues, media terms, a sample news release and direct mail piece, and more.

One reason the book is so comprehensive is because few other authors can combine Bike's background of having been a candidate, officeholder, political worker and volunteer, journalist, historian, public relations officer, publications director, government employee, fundraiser, and budget director.

Previous editions of Winning Political Campaigns have not only been used by campaigns, but as textbooks for college and university courses at Harvard University and other institutions of higher learning.

"At a time when a majority of Americans do not participate in the political process, a process with deep impact on the lives of every American…Bill Bike is waging a campaign for involvement—meaningful involvement," said Congressman Danny K. Davis of Illinois. "Winning Political Campaigns is designed to enable ordinary citizens to take back their government, to be heard, to win. It is a timely and useful book and we welcome it."

"Let the telegenic beltway pundits propound ponderous theories on the state of democracy in the U.S.," wrote Booklist magazine. "Chicago communications consultant Bike offers the view from the trenches… Bike offers well-organized, very detailed advice on virtually every subject a candidate's support team should consider…."

For more information, contact Central Park Communications at (773) 229-0024 or http://www.centralparkcommunications.com