I was working with a client last week and someone claimed that visions and missions are useless. Perhaps he had had bad experiences with those concepts, but I maintain that it is essential to have a clear and concise vision as well as a mission statement.

When you go through the exercise of creating these, you are forcing yourself to be disciplined about what YOU are trying to achieve. The VISION doesn’t have to be a lofty statement of purpose and values. It is simply the ultimate OBJECTIVE to which you are proceeding. It must be concrete and give everyone in the organization the picture of what SUCCESS will look like.
The MISSION is the means of getting there. In business, this specifically means what is the VALUE you are bringing to the market place and how you are positioning your company, its products and services, relative to buyers’ needs and wants, and those of your competitors.
By COMMUNICATING your vision and mission, you are bringing everyone who needs to be into the picture so they can apply their skills, knowledge, and initiative to their achievement.
I’m never too busy to discuss your needs or those of anyone else you feel may benefit from meeting or talking to me. So feel free to contact me at any time!
Richard Martin is The Force Multiplier. He brings his military and business leadership and management experience to bear for executives and organizations seeking to radically improve performance, grow, and thrive in the face of rapid change, harsh competition, and increasing uncertainty.

© 2015 Richard Martin. Reproduction and quotes are permitted with proper attribution.

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