For Immediate Release:

Friday, August 26, 2016

In this week’s news of note, we look at several animated advertisements that use upbeat messaging to address some unexpectedly serious issues.

1. Why NSPCC is using a dancing dinosaur to teach children about sexual abuse

It might seem strange that Pantosaurus, the star of a new campaign from the UK’s National Society for the Prevention of Cruelty to Children, is teaching kids how to recognize sexual abuse. But the campaign’s creators argue that its lighthearted tone is a perfect way of broaching an otherwise difficult topic. (Creative Review)

2. The LA Metro takes a cheerful, menacing approach to accidental death

Remember 2012’s viral train-safety hit “Dumb Ways To Die?” This new series of PSAs from the L.A. Metropolitan Transit Authority strikes a similar tone. Watching stick figures get dismembered by speeding trains is funny yet gruesome, and will also leave viewers with a greater knowledge of train safety. (The Verge)

3. Is Chipotle’s Latest Epic Animated Film Actually a Cry for Help?

Chipotle is famous for its animated advertisements from 2011’s Back To The Start to 2013’s The Scarecrow. Over the past few years, though, the restaurant chain has attracted some different—and unwanted—press: controversy over food safety has sent its stock plummeting. With its new spot “A Love Story,” Chipotle hopes to use its old animated magic to reassure customers that the company is still committed to using quality ingredients. (Adweek)
The post News of Note August 26: How Animation Helps Marketers Address Tough Topics appeared first on AdLibbing.org.