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Blog Posts
Date
Title
08/09/2023
6 More Tips to Increase Your B2B Webinar Registrations (Case Study, Part 2 of 2)
08/02/2023
6 Tips to Increase Your B2B Webinar Registrations (Case Study, Part 1 of 2)
07/18/2023
Testing Personalization, Take 4 (A Case Study)
07/12/2023
Why Open Rate isn't a Good Key Performance Indicator for Subject Line Tests
07/07/2023
Why Open Rate isn’t a Good Key Performance Indicator for Subject Line Tests
06/27/2023
Testing Your Header or Preview Pane View [A Case Study]
03/28/2023
Case Study: Optimizing to Avoid Analysis Paralysis
03/08/2023
AI and Email: Subject Lines and Preheader Text, Part 1
03/07/2023
Testing Personalization, Take 3 [Case Study]
02/21/2023
Is Image Blocking Still an Issue in 2023? [Case Study]
02/02/2023
242% lift in revenue from SMS!?
01/30/2023
A Simple Segmentation Strategy to Boost Revenue [Case Study with Data]
11/23/2022
6 Tips for Building an Effective Message Map for Your Email Campaign
11/12/2022
Test Your Above-the-Fold Wireframe to Improve Revenue (A Case Study)
11/11/2022
6 MORE Tips for More Effective Automated Email Programs
11/10/2022
LinkedIn: Fail — How confident are you in your data?
11/04/2022
6 Tips for More Effective Automated Email Programs
10/26/2022
Case Study: Do Personalized Logos Increase Revenue?
10/24/2022
6 Tips for Making Better Use of Images in Your Email Messages
10/07/2022
Personalization and Email Performance (A Case Study)
09/30/2022
A Tale of Two Purchased Lists (A Case Study)
09/29/2022
6 Tips for More Effective Call-to-Action Links and Buttons
09/22/2022
Case Study: How many products does it take to optimize revenue?
09/20/2022
6 Tips for Improving the Body Copy of Your Email Messages
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