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Blog Posts
 Date Title
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08/09/2023
Jeanne S. Jennings -- Author - The Email Marketing Kit
6 More Tips to Increase Your B2B Webinar Registrations (Case Study, Part 2 of 2)
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08/02/2023
Jeanne S. Jennings -- Author - The Email Marketing Kit
6 Tips to Increase Your B2B Webinar Registrations (Case Study, Part 1 of 2)
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07/18/2023
Jeanne S. Jennings -- Author - The Email Marketing Kit
Testing Personalization, Take 4 (A Case Study)
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07/12/2023
Jeanne S. Jennings -- Author - The Email Marketing Kit
Why Open Rate isn't a Good Key Performance Indicator for Subject Line Tests
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07/07/2023
Jeanne S. Jennings -- Author - The Email Marketing Kit
Why Open Rate isn’t a Good Key Performance Indicator for Subject Line Tests
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06/27/2023
Jeanne S. Jennings -- Author - The Email Marketing Kit
Testing Your Header or Preview Pane View [A Case Study]
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03/28/2023
Jeanne S. Jennings -- Author - The Email Marketing Kit
Case Study: Optimizing to Avoid Analysis Paralysis
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03/08/2023
Jeanne S. Jennings -- Author - The Email Marketing Kit
AI and Email: Subject Lines and Preheader Text, Part 1
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03/07/2023
Jeanne S. Jennings -- Author - The Email Marketing Kit
Testing Personalization, Take 3 [Case Study]
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02/21/2023
Jeanne S. Jennings -- Author - The Email Marketing Kit
Is Image Blocking Still an Issue in 2023? [Case Study]
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02/02/2023
Jeanne S. Jennings -- Author - The Email Marketing Kit
242% lift in revenue from SMS!?
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01/30/2023
Jeanne S. Jennings -- Author - The Email Marketing Kit
A Simple Segmentation Strategy to Boost Revenue [Case Study with Data]
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11/23/2022
Jeanne S. Jennings -- Author - The Email Marketing Kit
6 Tips for Building an Effective Message Map for Your Email Campaign
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11/12/2022
Jeanne S. Jennings -- Author - The Email Marketing Kit
Test Your Above-the-Fold Wireframe to Improve Revenue (A Case Study)
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11/11/2022
Jeanne S. Jennings -- Author - The Email Marketing Kit
6 MORE Tips for More Effective Automated Email Programs
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11/10/2022
Jeanne S. Jennings -- Author - The Email Marketing Kit
LinkedIn: Fail — How confident are you in your data?
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11/04/2022
Jeanne S. Jennings -- Author - The Email Marketing Kit
6 Tips for More Effective Automated Email Programs
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10/26/2022
Jeanne S. Jennings -- Author - The Email Marketing Kit
Case Study: Do Personalized Logos Increase Revenue?
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10/24/2022
Jeanne S. Jennings -- Author - The Email Marketing Kit
6 Tips for Making Better Use of Images in Your Email Messages
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10/07/2022
Jeanne S. Jennings -- Author - The Email Marketing Kit
Personalization and Email Performance (A Case Study)
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09/30/2022
Jeanne S. Jennings -- Author - The Email Marketing Kit
A Tale of Two Purchased Lists (A Case Study)
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09/29/2022
Jeanne S. Jennings -- Author - The Email Marketing Kit
6 Tips for More Effective Call-to-Action Links and Buttons
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09/22/2022
Jeanne S. Jennings -- Author - The Email Marketing Kit
Case Study: How many products does it take to optimize revenue?
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09/20/2022
Jeanne S. Jennings -- Author - The Email Marketing Kit
6 Tips for Improving the Body Copy of Your Email Messages
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