Watch Out, Google: Bing is Better!

5 Reasons Why Bing Is Better Than Google

By Gail Howard

Microsoft CEO Steven Ballmer introduced the company's new search engine, Bing.com, two weeks ago. While the software giant is hopeful the new name and service can stand up to other search engines, it knows its modest share of searches, according to comScore, in the U.S. (8.2 percent) against Google's 64.2 percent offers a huge challenge. Nevertheless, let me recommend five fresh features on the Bing site, which will help Microsoft to make the march up the search-engine mountain.

1) Microsoft's Bing.com has faster, more efficient search robots than Google.com.

Microsoft launched its new search engine Bing.com on June 3, 2009. I posted one of my travel Web sites, www.EgyptTravelAdventures.com, on the following day, June 4. By Friday, June 5, Bing.com's robots had already found and listed my new Egypt Travel Adventures Web site, when using "Egypt Travel Adventures" or "Gail Howard" as a search keyword. As of June 9, Google still has not listed this new Web site. Compared with the new Bing.com, it appears that Google has become "old technology" in the fast-moving, high-tech world.

2) Microsoft's Bing.com gives more generous Web site description than Google.

Microsoft's Bing allows title plus 142 characters of description, while Google allows title plus only 133 characters of description.

3) Microsoft's Bing.com shows extra free information about each Web site.

One of the most valuable and innovative features of Microsoft's Bing.com is the use of hover text. This gives a Web site an additional 286 characters of descriptive text usually taken from the first paragraph of the Web site. Furthermore, Microsoft's Bing.com has a hover text description for every single page of a Web site. (And my lottery systems site, www.SmartLuck.com, has several hundred pages!)

4) Microsoft's Bing.com speeds the searching process in two incredibly unique ways.

Simply slide your mouse down the right of the page and quickly scan the hover text. Below the hover text description are five categories from the site that can be clicked to take you to a specific page of interest. If this use of hover text is a patented process that Google cannot imitate, then Microsoft's Bing.com will soon become the number one search engine.

5) Microsoft's Bing.com is a sheer pleasure for advertisers to deal with.

If an advertiser has a question or needs help, a phone call is quickly answered by a knowledgeable American English-speaking rep. Google has no such service - or, rather, no service at all. Google answers e-mailed questions or concerns with canned responses that lead to nowhere. Two years ago, Google started charging me $10 per click for every one of my keywords, including my own name, Gail Howard. After many e-mails back and forth, the problem was never resolved. So, I finally gave up and stopped trying to advertise with Google.

Microsoft's Bing.com has many other new technical features, but the five points listed above are those that are most important to me business-wise - and personally. Once Web surfers discover the ease and speed of using Microsoft's Bing, I believe that Google will forever be yesteryear's hot stock.

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© 2009 Gail Howard. Use and distribution of this article must include the author's information and copyright. ( books@smartluck.com)

Gail Howard, world traveler, is the author of "Lottery Master Guide" and other quality lottery books as well as lotto software with scientific strategies and easy-to-use systems to help the lottery player bet smarter.

( BOOKS@smartluck.com)

Gail Howard

Smart Luck Publishers & Software

Las Vegas, Nevada

800-945-4245

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