Strategies put forth by Lorenz hold true for aspects of online marking beyond the book world, which could prove valuable for authors seeking to showcase their professional services. Many author's employ a book as an entrée for seminars, speaking engagements, consulting or marketing a specific expertise.   

Lorenz's three-decades of book marketing show within the pages of Book Title Generator, where he lays out a multi-prong strategy urging the use of high-tech tools, researching bestsellers by genre and choosing "title keywords" which get a book ranked on search engines and Amazon. Having seen and experienced the pitfalls of book marketing, the book  thoughtfully ushers you through the reality maze of numbers, alliterations, idioms, keywords and everything else which has to be considered in your quest for the perfect book title.