Craig Elias is the creator of Trigger Event Selling?, and the Chief Catalyst of SHiFT Selling, Inc. For almost 20 years, Elias has used Trigger Event strategies to become a top sales performer at every company that has hired him ? including WorldCom where he was named the number one salesperson within six months of joining the company. Trigger Event strategies have earned Elias coverage on NBC news, in The New York Times, The Wall Street Journal, The Globe and Mail, The National Post, Nikkei Marketing Journal, Business 2.0, Sales and Marketing magazine, Venture Magazine, Calgary Inc.