Friday, January 13, 2006

FOR IMMEDIATE RELEASE

Contact: Dan Smith

856-489-8654, ext. 111

dan@smithpublicity.com

THE RETURN OF ?THE FATHER OF JUICING? ?

?JUICE-MASTER? JAY KORDICH IS BACK!

-- His new book, Live Foods ? Live Bodies poised to mark stunning return from legal/trademark nightmare

You know his face. You probably know his name. 15 years ago Jay Kordich -- the man who practically invented the infomercial -- sold nearly $1 billion dollars in juicers and his book, The Power of Juicing, reached #1 on the New York Times bestseller list. He was on the cover of national magazines and newspapers, imitated by actor Jim Carey multiple times on "In Living Color," and was routinely featured on national television shows including 20/20 and Nightline. In short: EVERYONE wanted Jay Kordich.

Then a huge legal snafu derailed the juice express for Kordich. He lost the right to use his own trademark, owned since 1948, the very name by which millions of people knew him. For years he was held hostage with this trademark by Salton, owners of the George Foreman Grill.

But now, the man who beat cancer after it robbed him of a promising pro football career; the man who made infomercials popular, the 83 year old who still looks like a million bucks, infused with unimaginable vital energy, and the one who made juicing a household name ...... IS BACK!

Live Foods Live Bodies, written by Jay and his wife of 25 years, Linda, marks a stunning return for the Master of Juicing. The book is the culmination of Jay's lifelong study of juicing, living foods, super green foods and sustained, vital health. Lavishly designed and filled with stunning photography, Live Foods Live Bodies is packed full of Jay's secrets to vital health, juicing, disease free living and natural living. Live Foods Live Bodies includes never before released recipes handed down to Jay by the masters of Juice Therapy, Dr. Max Gerson and Dr. Norman Walker.

"My forced retirement, if you want to call it that, is officially over!" says Kordich. "My return is a fulfillment of my own message to others that giving up is NOT an option. I finally decided that enough was enough. I've overcome and at the age of 83, I am a living example that if your will is strong and you?re dedicated to your principles, anything is possible."

Limited, but not stifled as to what he can say about the legal dispute which robbed him of his fortune and trademark, Kordich views it as an opportunity rather than an obstacle.

"When I was 25 and thought I was going to die of bladder cancer back in1948, I thought my world had ended,? adds Kordich, ?but losing my ability to teach and use my trademark was by far the worst experience of my life. 13 years is a long time to be in handcuffs. Devastating, debilitating, frustrating and humiliating are the best words I can use to describe it."

"A huge billion dollar corporation wanted to rob me of my own personality and ability to teach for their own benefit," Kordich remarks. "But now, it's finally my chance to re-introduce myself and bring the positive messages and personal secrets of health and vitality I have wanted to teach for the last 13 years."

"My age is my best asset. Unlike other 'longevity experts,' I actually AM old, at least old number-wise, yet I feel middle age! I feel as good at 83 as most people probably do at 40. In this book, I?ve revealed the secrets of Living Foods and Juice Therapy which are some of the keys to vital health.?

Notes Kordich, ?I've talked the talk and walked the walk. I know what is truly authentic when it comes to teaching vital health, and what is hype."

Topics included in Live Foods Live Bodies:

-- The Power of Juicing and Juice Therapy, a real healing force very few know...and the secrets Jay has learned from masters of juice therapy for close to 60 years

-- The power of uncooked greens, and why plant enzymes are so essential

-- The incredible power of Living Foods - what they are and how to prepare them

-- The Art of the Salad - How to build complete meals ? the Kordich?s ?Super Salads?

--Discover the Kordichs' Living kitchen - why it is 90% different than all other kitchens in the world!

Jay Kordich is most famous for launching the entire juicing message on TV for over 15 years. He has studied living foods and juicing his entire adult life, after contracting cancer in 1948. He has sold over 2 million books from his #1 New York Times best-seller The Power of Juicing, and sold nearly $1 billion in juicers.

www.jaykordich.com

Review Copies Available

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