CommPRO Editorial Staff

The Public Relations Society of America’s new PR agency, consultant, freelancer and service provider search, shortlisting and hiring tools, launched on July 15, are powered by  CommunicationsMatch™’s market leading search technology.  

The new “Find a Firm” search tools are designed to help clients find agencies and professionals by industry and communications capabilities, size, location, designations, diversity, and client experience.  

Client organizations have the option of searching for firms with multiple capabilities, by zip code, city and country, PRSA or section membership, as well as a simple five question search. Reviewing directory or comprehensive profiles with client expertise, leader bios and thought leadership, clients make the decision to reach out to firms or professionals directly using the contact information or using the industry’s first integrated RFQ and RFP tools, developed in partnership with RFP Associates.  

“The new search tool is a powerful way for PRSA members to showcase their capabilities and generate new business leads,” said Jay Starr, senior vice president of membership, PRSA. “This collaboration with CommunicationsMatch is just one of the ways in which we are adding membership benefits and resources to help members achieve their networking, professional development, and new business goals.” 

Watch this short video on how the tools work:  https://youtu.be/dU9t7eMc1Wg

“Clients and agencies benefit from this partnership,” said Simon Erskine Locke, founder & CEO of CommunicationsMatch, a former head of corporate communications functions at Prudential Financial, Morgan Stanley and Deutsche Bank, an agency founder, and frequent contributor to CommPRO. “Client organizations can search 6,000 profiles by PRSA membership, the APR designation or all listed agencies and professionals, through Find a Firm, which is integrated with CommunicationsMatch’s search engine. Agencies, professionals and search providers benefit from client searches through PRSA.org and Communicationsmatch.com.”    

The Public Relations Society of America (PRSA) is the nation’s leading professional organization serving the communications community. PRSA is the principal advocate for industry excellence and ethical conduct and provides members lifelong learning opportunities and leading-edge resources to enhance professional connections and support them at every stage of their career. With nearly 30,000 members, PRSA is collectively represented by 110 Chapters and 14 Professional Interest Sections, and on nearly 375 college and university campuses through its student organization, the Public Relations Student Society of America (PRSSA). For more information, please visit www.prsa.org.

CommunicationsMatch’s agency search, hiring tools, and resources help companies save time, achieve better search outcomes, and build stronger brands. With thousands of agency and individual profiles, companies search for PR and communications partners by location, size, clients, keywords, ownership, designations, diversity and more. CommunicationsMatch also offers agency search consulting, RFQ/RFP and communications research tools. Find out more at: www.communicationsmatch.com.