The recent rehabilitation of the images of former President George W. Bush and Vice President Dick Cheney in the media is not unusual in American history, says political expert William S. Bike in a recent article for Medium.com.

"The media and historians often take a contrarian second look at officials years after they have left office and, since these officials no longer are in the white-hot glare of day-to-day politics, decide that the common opinion about those officials was not necessarily the correct one," said Bike, who is the author of a how-to book on all aspects of political campaigning, Winning Political Campaigns.

See the article at https://billbike.medium.com/george-w-bush-and-dick-cheney-liberal-darlings-c7d37bcf5d4a.

In the article, Bike compares historians' and the media's rehabilitation of their images to that of Presidents Dwight D. Eisenhower and Jimmy Carter, and analyzes why events of 2020 are placing Bush and Cheney in a more favorable light.

Containing "everything a candidate, campaign worker, or activist needs to know to conduct a political race," Winning Political Campaigns is written in an easy-to-read, easy-to-use alphabetical format. The book "provides essential tools, practical pointers, and valuable advice about running campaigns successfully," writes Fran Ulmer, former Lieutenant Governor of Alaska, in her foreword to the book. It is particularly useful for low-profile, grassroots, or local campaigns.

Winning Political Campaigns was written by William S. Bike, an award-winning journalist and public relations professional. Bike is senior vice president of ANB Communications, a Chicago-based writing and public relations firm that has consulted for several political campaigns and public policy organizations. Bike also is an international award-winning political editor of a community newspaper and activist in community grassroots politics.

Covering everything from advertising to building alliances, proper business practices, campaign literature, candidate behavior, media, voter contact, debating, fundraising, strategy, and more, Winning Political Campaigns is extremely thorough and detailed, yet easy to use. Real-life examples are drawn not only from the political world, but also from the worlds of sport, higher education, history, and more.

Particularly useful are appendices including a sample itinerary for a political event, an event planning checklist, media terms, a sample news release and direct mail piece, and more.

Winning Political Campaigns is available as a Kindle book for only $9.99 on Amazon at https://tinyurl.com/ykp23z4c