Negotiate to Win: New Book by ?America?s Negotiating Coach? Jim Thomas
Finally, a book that gets to the heart of one of the most vital of all skills ? negotiating!
Negotiating is one skill everyone needs to get more of what they want - to sell more, to keep costs down, to manage better, to strengthen relationships ? to win!
Negotiate to Win has one goal ? to immediately and meaningfully improve readers? negotiating skills. Jim Thomas, "America's Negotiating Coach," has helped tens of thousands negotiate their way to greater success. From the profusion of negotiation theories, strategies, ploys, and gambits, he's extracted the techniques that work, again and again, in the real world. He's packed them into this intense, irreverent, boisterously funny book.
Negotiate to Win is a powerful, "how-to" book that concentrates on results. It's full of dozens of proven, practical tips and techniques to help make you a better negotiator. You'll learn the strategies and tactics used by today's most effective negotiators, and how to defend against them. You'll discover how to overcome your natural reluctance to bargain and how to thoroughly prepare for your negotiations. You'll know when and how to make necessary concessions ? and avoid making unnecessary ones. You'll learn how to deal with people who intimidate or harass you .... and much, much more!
Negotiate to Win gives readers the power of better negotiating. It arms you with a wealth of powerful new ideas that you can use the very next time you negotiate. It?s a must for anyone looking for a practical, no-nonsense approach to negotiating more successfully.
Negotiate to Win is, quite literally, unique. It?s the first and only book that shows the reader ? practically, comfortably, and comprehensively ? how to negotiate.
Negotiate to Win is the only book written by a professional negotiator for the sole purpose of helping readers negotiate better. The vast majority of books on negotiating are written by college professors and other non-negotiators. The handful written by real negotiators are long on anecdotes about the authors? past triumphs but short on practical advice for the reader. Negotiate to Win focuses entirely on building your negotiation skills.
Negotiate to Win is practical. There are many successful books about negotiating, but Negotiate to Win is only book about how to negotiate. Instead of the theory, trivia, clichés, and war stories of other works, Negotiate to Win has the real down-to-earth, functional, pragmatic information that readers crave. It gives concrete, understandable, smart, immediately-usable instruction in how to negotiate, along with specific guidance in a variety of special situations including international and intercultural negotiations.
Negotiate to Win is focused. It doesn?t bury the reader with 1,000 or 100 things to do, but just 21 Rules. Even the 21 Rules are rank-ordered by importance; only 7 are truly critical.
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"Negotiate to Win is the only negotiating book you'll ever need. It?s required reading -- an absolute must for anyone who wants the edge in negotiating"
June Blocklin
Vice Chairman, Young & Rubicam
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Negotiate to Win is comprehensive. Every other book on the market overlooks one or more key topics, such as psychological origins, comparisons with other interpersonal skills, historical examples, ethics, international concerns, day-to-day applications, and most importantly, a comprehensive list of the actual techniques. Far more than a simple how-to book, Negotiate to Win skillfully blends the nuts and bolts of negotiating with historical, scientific, ethical, cross-cultural, and practical material for a complete and richly illuminating treatment of the subject.
Negotiate to Win is fun. Negotiating is a challenging, stressful subject that goes down a whole lot easier with the big dose of humor. Negotiate to Win's lighthearted, upbeat, often hilarious style makes it hard to put down.
Negotiate to Win is by Jim Thomas. Tens of thousands of Jim?s students and listeners have asked to buy a book presenting his uniquely practical approach, and now they have it.
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"One needs to look no further for guidance in the art of negotiation. In Negotiate to Win, Jim Thomas offers keenly practical guidance on how anybody can be successful at negotiating"
Mike Matz
Executive Director
Campaign for America's Wilderness
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Negotiating has been the heart of Jim?s 25-year law practice. His experience includes mergers and acquisitions, domestic and international business transactions, arms control, the environment, trade and diplomacy, real estate, labor relations, and a host of other fields. His clients range from Fortune 500 companies and federal, state, and local government agencies to small and mid-sized businesses, non-profit groups, and professional and trade associations.
Jim?s current negotiating projects include some of today?s most newsworthy domestic and international issues. He served the United States in the successful Intermediate Nuclear Forces (INF) negotiations with the former Soviet Union and the GATT (now WTO) trade negotiations.
In 1977, Jim wrote and presented a pre-negotiation briefing for a client that dramatically improved attendees? negotiating skills. He expanded this material into a workshop and, in 1982, offered it to the general public. Twenty years later, Jim?s original briefing has become one of the leading negotiation programs in the world and the recipient of numerous awards for excellence. Now, Jim has turned it into a book!
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"Until...Negotiate to Win ...I thought krunch was a thing you did with potato chips. Our organization has employed Jim's negotiation strategies for over 15 years now, not only to our benefit, but also to the benefit of our business partners. His win-win strategy is sure to guarantee that everyone walks away from the table feeling like a fat cat"
Jim Davis, creator of the Garfield comic strip and marketing phenomenon
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Jim?s writing and speaking style is frequently described as ?a combination of negotiator, lawyer, and standup comedian.? ?If I can make people laugh, I can make them learn,? says Jim.
Jim is the author of scores of articles about negotiating. He is a frequent guest on television and radio and a popular speaker and trainer for corporate, government, trade and professional groups. Jim is the founder and owner of Common Ground Seminars, where he holds the title of Director Emeritus. Residing near Washington, DC, Jim is a graduate of the University of California at Los Angeles and The Georgetown University Law Center.
For more information, a review copy of Negotiate to Win, or to interview Jim, please contact him at 703-287-8753 or by email at
haggler@erols.com.