Monday, September 16, 2024
In 1997, my guest and his brother launched Urchin, a small software company that would eventually create what we now know as Google Analytics. Over the next eight years, they nurtured Urchin’s growth, and in 2005, it caught Google’s attention, leading to an acquisition. Afterward, my guest spent over nine years at Google as the Director of Product Marketing for some of the company’s key products, including Chrome, Gmail, Docs, and Drive.
By 2014, he was ready for a fresh challenge, co-founding PeerStreet, a platform focused on real estate-backed loan investments. As the Chief Operating Officer, he plays a crucial role in shaping the company’s strategy, product development, and messaging, continuing his journey as a leader in the tech space.
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?? Weekly Podcast Pick: “How to Scale Your Company (From the Founder of Google Analytics) | Brett Crosby” by Hack the Entrepreneur first appeared on
Brilliant Directories.