Monday, November 11, 2024
For years, the truth was hidden: Lego, the beloved toy company, was quietly bleeding money. Despite its iconic status, the family-owned business was on shaky ground, teetering on the edge of financial collapse. Enter Jørgen Vig Knudstorp, the man who turned it all around. With bold and unconventional ideas, he breathed new life into the company, steering it back to profitability.
Knudstorp’s strategy wasn’t just about crunching numbers; it tapped into what made Lego special in the first place. He doubled down on the creative spirit and passion that had captured the hearts of children and adults alike. By embracing the joy of building, imagining, and playing, Lego not only regained its footing but soared to new heights, solidifying its place as one of the most successful toy companies in the world.
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?? Weekly Podcast Pick: “Lego: Jørgen Vig Knudstorp” by Wisdom From The Top with Guy Raz! first appeared on
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