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Episode Summary

Janet Shapiro is a 25-year public relations industry expert at Smith Publicity, where she has helped authors score appearances on CNN, Time Magazine, USA Today, O Magazine, and countless others. In today’s episode, she shares her favorite tricks of the trade to help you get YOUR book noticed.

4:15 How do you navigate a public relations landscape where traditional print media has largely disappeared and online is the new thing?

It used to be that publicity was primarily about reaching out to TV, radio, and newspaper outlets. Now, you have various options such as blogs, social media, and influencers.

9:30 The pandemic presented some positive changes in the way writers promote their books.

Two industry shifts include the ease of taking a virtual stage and connecting with local news networks in a way that can lead to greater national attention.

14:19 How can you set realistic expectations to get you where you want to be?

Having your top 5 wish list of where you want to be, from O Magazine to The Today Show, is great. But you also have to set realistic milestones that pave the path to achieving those greater goals.

18:38 How can you score mentions in more prominent publications?

Janet talks about connecting your book effectively with the topics publishers are talking about.

21:04 How can you set yourself apart in a crowded marketplace?

To set yourself apart for success, you have to keep a pulse on the trends and how your book topic intersects with those trends and hot issues.

25:00 Janet shares the single most important thing she hopes listeners will take away from everything she has shared so far to help them get visibility for their book.

About Janet Shapiro

Janet Shapiro is Vice President of Publicity and brings over 25 years of experience working in public relations, business development, human resources and marketing in pharmaceutical, healthcare, device, non-profit organizations, with C-Suite level expert cultivation campaigns and authors with diverse disciplines. With a mission to provide top senior-level public relations counsel to corporations and non-profit organizations, she has worked both independently and with teams of other senior counselors on a variety of client matters including company, personal branding and book publicity. High-profile media placements including features with MSNBC, CNN, FOX , TIME, USA Today, US News & World Report, Time, Washington Post, New York Times, Wall Street Journal, Chicago Tribune, O, The Oprah Magazine, Elle, People, Family Circle, and Steve Harvey.

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