Monday, November 29, 2010

 Customer Reference Forum announces new presenters from the most dynamic customer engagement programs in the world at the 2011 Summit on Customer Engagement (#2011SCE).

"What these firms are doing is harvesting significant—and for many firms, often hidden—wealth that customers can provide," says Bill Lee, President of Customer Strategy Group and Customer Reference Forum. "They're organizing and engaging with customers, and bringing them right into their organizational processes to help spread word of mouth, build brand, increase demand generation, close deals, co-design and co-innovate, and improve corporate strategy."

New presenters for the Summit include:

- Jeanette Gibson of Cisco Systems will show how her firm creates a broad array of mutual value with customers—including increased website demand generation, improved product development and more accurate customer and market intelligence—with its vibrant customer communities and social media programs.

- Microsoft's Nestor Portillo will show how the firm penetrates new global markets without large outlays for advertising and marketing. Instead, Microsoft engages with local influencers, turning many of them into advocates or evangelists, with its highly respected MVP (Most Valuable Professional - MVP) program. "Nestor is answering the question of how a firm can quickly and affordably grow product adoption and drive brand awareness in a new market where you're not well known, don't know its customers and morays, and literally don't speak the language," says Lee.

- Pascale Royal at Citrix Systems Inc. will show how her organization has transformed their customer reference program into a unified, strategic reference community focused on marketing as well as driving its customers' success.

Additional presentations from Salesforce.com, Hitachi Data Systems, SAP and other firms will be forthcoming shortly.

For more information about the 2011 Summit on Customer Engagement, please click here.

To register (and take advantage of the early registration discount) please click here.