#207 Blog Post 2025 Super Bowel Ads. 
Tuesday, 25 February 2025.

Posted by Denny Hatch

Super Bowl TV Ads Cost $10 Million for Thirty Seconds.
This One Brought Into My Home Some Creepy Peeps.

The list of advertisers was announced a week before the game.  I downloaded 42 advertisers andlinks to their actual ads which I alphabetized. Booking.com was first. Iclicked on the link, watched a gaggle of ugly, noisy muppet puppets (includingMiss Piggy) and jotted down some notes. The second ad was from Bosch USA. It was (and is) unbelievably gross — and the subject ofextremely this serious blog post.

Click onthe link below to have a look at this truly offensive $10-million-dollar money-losing lunacy:

https://www.youtube.com/watch?v=sZ-JvvbfmYk

Ten Proven Rules of Advertising Trashed by Today's
Know-it-all, Super Sophisticated Super Bowl "Creatives."

Rule #1: “Theonly purpose of advertising is to make sales. It is profitable or unprofitableaccording to its actual sales.” 

—Claude Hopkins, Scientific Advertising

Rule #2: “Yourjob is to sell, not entertain.” 

—Jack Maxson, freelancer, creator of the Brookstone catalog

Rule #3: “Ifit doesn’t sell, it’s not creative.” 

—Credo of Benton & Bowles, Chicago, in the 1930s

Rule #4: “Everytime we get creative we lose money.” 

—Ed McCabe, president of BMG Music Club

Rule #5: “Beware of humor in advertising. People don’t buy fromclowns.” —David Ogilvy

Rule #6: The7 emotional hot buttons that make people buy: Fear – Greed – Guilt – Anger –Exclusivity – Salvation – Flattery 

—Bob Hacker, Axel Anderssen

Rule #7: “The prospect doesn’t give a damn about you, your company oryour product. All that matters is, ‘What’s In It For Me?’”  —Bob Hacker

Rule #8: Ergo, Always listen to W-I-I FM.  

—Direct MarketingOld Saw

Rule #9: “Always make it easy to order.”  

—Elsworth Howell,CEO, Grolier Enterprises

Rule #10. "Awards are like hemorrhoids. Sooner or later everyasshole gets one."

—Charlotte Rampling/Francois Ozon. "Swimming Pool."

How Could This Debacle Happen?

Who Was the Doofus in Charge?

Meet 56-year-old Aussie Adman David Droga. He started as afledging copywriter at FCB.  

“In 1996, he moved to Singapore to become Executive CreativeDirector of Saatchi &Saatchi Singapore and Regional Creative Director ofSaatchi Asia. Droga was promoted to Executive Creative Director of Saatchi& Saatchi London in 1999. In 2002, AdvertisingAge awarded Droga the World's Top CreativeDirector.

      “Saatchi & Saatchi London won Global Agency of the Year at the CannesInternational Advertising and both Advertising Age and Adweek named SaatchiAgency of the Year. In 2000, Publicis Groupe acquired Saatchi and in 2004,Droga was promoted to Worldwide Chief Creative Officer of the Publicis Network,which took him to New York City in 2005.

“Droga founded his own agency, Droga5 in 2006. Thename Droga5 comes from the number-coded laundry tag his mother sewed on hisclothes to help differentiate his clothes from his brothers at boardingschool." —Wikipedia

About Denny Hatch's Marketing Blog.

As co-founder, co-publisher with my extraordinary wife, Peggy, and as editor of the newsletter, WHO'S MAILING WHAT! oneof our earliest subscribers was a true direct mail marketing wizard and lovely guy) the late Malcolm Decker. He once said to me:

"There are two rules — two rules  only — in Direct Marketing:        
'Rule #1: Test Everything. Rule #2: See Rule #1.' "

It's clear to me that David Droga is not — and never was — a classically trained marketer. 

Droga's CV in Wikipedia (above) highlights his immediate acceptance intothe smarty-pants glitterati and creativity of Mad. Ave.'s Saatchi& Saatchi, Publicis Groupe, Cannes International Advertising Festival, AdvertisingAge, Adweek. In other words, fugedabout the drudgework and arithmeticof testing — "allowable cost-per-order," "affordable CPM" and"cost-of-goods-sold." Leave the nuts-'n'-bolts and antiquated"rules" such as testing to the old-timer wonks — Max Sackheim,John Caples, Harry Scherman, Vic Schwab, John Stevenson, FredBriesmeister, Bruce  Barton, Stan Rapp, Tom Collins, Lester Wunderman, Elsworth Howell, Bob Hacker, Axel Anderssen, Bill Bernbach, Maxwell Daneand David Ogilvy to name a few.  

In short, IMO David Droga is an Amateur and Celebrity Hound.
His Quirky Manifesto:

https://droga5.com

Okay. Nuff said about dark, violent and offensive TV advertising. Let'send this blog post in bright sunshine with the best, most joyous TV salesman and marketing genius, RonPopeil, his family, his mesmerized live audience and sales pitch for the ages. This is fun. Guaranteed! Enjoy!

https://www.youtube.com/watch?v=72ZZ42Irxng

Word Count: 792

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 A Riveting Rave Review of Denny Hatch's Masterpiece.

By Oluchi Samuel
10 December 2024

An official OnlineBookClub.org review of Method Marketing by Denny Hatch.

               5 out of 5 Stars

Tomake a lot of profit, business owners need to understand and employ marketing. As the name implies, Method Marketing by Denny Hatch is a book that educates readers on method marketing. The author also shares the stories of some people who employed method marketing.

Marketingis the business of acquiring customers and continually thrilling them. Method marketing, on the other hand, is the ability to get inside the heads and under the skin of the people you are marketing your product to. Direct mail is the largest advertising medium, and it is the medium alot of method marketers build their businesses on. The author shared the stories of some marketers with huge businesses. These marketers wereFather Bruce Ritter, Martin Edelston, John Peterman, Bill Bonner, Bob Shnayerson, Curt Strohacker, David Oreck, and William Kennedy. They owned businesses like The Boardroom, J. Peterman Company, Agora Publishing, The Eastwood Company, The Oreck Corporation, and Western Monetary Consultants. He shared their stories, how they started their businesses, and he also dropped points for marketers to pick up from their experiences.

This is a wonderful book with lots of great lessons in marketing. I loved that the author shared some successful marketers' experiences. He used these stories to educate us. He discussed how they started their businesses and some of the mistakes they made along the way. These real-life stories made me understand his lessons quite well. I appreciated them. Readers who are planning on venturing into these businesses could learn a great deal from these stories. The author also exposed me to some businesses I hadn't heard ofbefore, like The Teaching Company, Agora Publishing, Quest/77, and The Oreck Company.

Copywriting is a business venture I have been meaning to start. Luckily for me, I got the opportunity to read this book. The author showed the significance of copywriting and also shared tips on how to write a great copy. It gave me insights and taught me howgood a copy should be written. The story of the First Bank of Troy was one of the stories I loved. The president of the bank, Frank O. Brock, operated a customer-friendly business. He paid personal attention to allhis customers. He would go over lists of customers and call or give personal notes to them at least once a month. As a novice in marketing, Iappreciated the appendix the author added at the end of the book. It saved me a lot of trips to the dictionary.

For all these reasons, I rate this book 5 out of 5 stars.It is an amazing book that all marketers should read. There was absolutely nothing to dislike. I found one error, showing that it was professionally edited. I recommend it to marketers and people planning on venturing into marketing, as it contains a lot of tips to flourish inmarketing. 

METHOD MARKETING
View: on Bookshelves | on Amazon
You can request a sample
And Read the First 31 Pages FREE.

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