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9 Ways to Empower Your Sales Team

The sales team is the driving force behind a company’s success, but that can only happen if they have the time, space, and support they need to work at their highest level. In the right environment, a sales team can reach new heights — and can do so consistently. It’s never an exaggeration to say that investing in the sales team can be one of the wisest decisions that a company can make. 

So, how do you invest in your sales team? By empowering them. Our collaborative post, ‘9 ways to empower your sales team,’ generously shares unique business strategies to seriously consider for motivating your team to continue doing their best.

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9 Ways to Empower Your Sales Team

Image, Geralt, Pixabay

In-Depth Training

It’s no secret that the better trained your employees are, the better they can do their jobs, making it a wise investment. In-depth training is to occur when the employee first joins the team, but it shouldn’t end there. Sales trends, new tools, and new priorities—for example, a greater emphasis on soft skills—emerge constantly. Only the sales teams that can succeed are trained in those areas to embrace change and innovation. 

By investing in ongoing training for salespeople, you can ensure that they will always be at the forefront of sales strategies to gain the confidence that there’s nothing they can’t do. This ongoing investment in their skills keeps them at the forefront of sales strategies and communicates their value and importance to the company.

Freedom to Work 

Your sales team will be pressured to perform well and reach their targets and goals. As such, they all want the time and space they need to take care of business. Alas, all too often, sales teams complain that they have to deal with obstacles that prevent them from delivering their best work.

For example, every sales employee complains of having to sit through too many meetings. Consider how to eliminate unnecessary meetings and keep the necessary ones to an acceptable length to affect the bottom line positively. It’s also good to be wary of micromanaging. Sometimes, it can be best to train supervisors to avoid doing so. Not only does it disempower the sales team, but it also impacts morale by raising the question, ‘Is it time to quit?’ Remember that striving to keep salespeople for the long term will make you far more likely to impact the bottom line positively.

Offer Feedback

Ideally, you hire candidates who have the potential to be exceptional sales representatives for the company. However, it’s critical to remember they only have the potential to be a great employee with proper training and appropriate space to communicate in their authentic style with their prospective clientele. You can think of a sales employee as a seed that needs nurturing. You can do that by offering constructive feedback and mentorship. This approach can give the sales employee confidence that they’re not just a great salesperson but a great salesperson for your specific company.

Giving feedback doesn’t just have to be about making the staff feel better. It can also be a way to show them that you’re happy with how they’re working as things stand. Rather than second-guessing themselves, they can proceed knowing you’re happy with their work. A side benefit is that highly motivated people will use positivity as a reason to continue doing their best.

Be Open to Feedback

The best relationships function as a two-way street. In most cases, the higher-ups will call the shots. However, much good can come from allowing your team to share all issues and feedback with you. This is an excellent way to empower your team as it lets them know that upon encountering an issue, there’s someone they can talk to privately and confidently. 

Creating an open communication policy can also have practical advantages. It allows the team to suggest anything to make their work easier to manage. Open communication empowers the team and shows them that their opinions and feedback are valued and respected.

Make Their Jobs Easier

Upfront, much needs to happen for a sale, but that doesn’t necessarily mean the sales team must complete every task. Businesses can support their sales team to achieve exceptional results by taking some tasks off their plate. Doing so will give sales team members the time to focus on value-adding tasks. There are plentiful ways to make things easier for your sales team. It’s wise to research possibilities to ensure you do all you can to help and motivate your sales team(s). 

For example, you could work with an outbound BDR company, which will help with lead generation, and also look at automation tools that take care of repetitive and administrative processes. It is also recommended that you use an intuitive, integrated sales tool.

Offer Incentives

A happy employee is a motivated employee — making it much more likely that the employee will feel empowered to do their best work. While there is much that employers can do to encourage employee happiness, there’s arguably no method more effective than simply offering incentives and bonuses for good performance. This works because it gives the employee a tangible motivation to reach their highest level. Plus, it’s a win-win situation; the employee feels empowered, while the business benefits from the results of their work. 

Build a Happy Work Culture

The business’s overall work culture plays a subtle yet impactful role in the sales team’s overall feelings. Poor culture leads to a sense of disconnection and disengagement, which can result in a disempowered feeling. After all, employees do best when they truly believe in the company. Fostering a happy work culture involves giving all team members the chance to connect and ensuring that a positive attitude comes from the top down. 

Review the Sales Process 

Reviewing the company’s sales process and removing any inefficiencies is effective for two reasons. First, it makes the employee’s life easier by eliminating unnecessary steps. Second, it also shows the sales team that the company is willing to adjust to facilitate their work. Not sure which steps are unnecessary? Ask the sales team—they’ll have ideas. 

Encourage Teamwork

Experience shows that management often treats one or two sales representatives preferentially. Accordingly, the remainder of the team becomes frustrated enough to seek work soon elsewhere. This common routine is referred to as ‘The Revolving Door Syndrome’ and badly affects the bottom line. The sports theme ‘One for all and all for one’ applies well to the sales arena.

Ongoing Adjustments 

Finally, remember the importance of making ongoing adjustments. What your sales team needs today won’t be the same as what they need tomorrow. Regularly updating the company’s sales playbook, identifying new software, and checking in with your employees are essential for keeping things fresh. 

Conclusion: 9 Ways to Empower Your Sales Team

The sales team is the backbone of the company, and business growth depends upon them. It’s vital to realize and implement as many methods as possible to encourage the sales team to do their best, collaborate with one another, and share strategies that appear to work exceptionally well. By adhering to the suggestions above, your company’s bottom line will benefit from today’s sales and those of tomorrow and how you empower your sales team.

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Sales Tips: 9 Ways to Empower Your Sales Team

1. Commit to your long-term vision for accomplishment(s) to stay on track and enjoy business success. 
2. Always consider the greater good of staff, business connections, and your community so that everyone can feel the ‘win.’
3. Keep goals for everyone in mind when replacing what no longer works well for new strategies that do
4. Test specific strategies, one at a time, and teach staff to do the same so that everyone can apply them to the company’s long-term vision and their own to move forward.
5. Never underestimate anyone’s novel ideas; remember that each country operates differently.
6. Share favorite learning moments with staff and colleagues to realize new collaborative possibilities.
7. Walk away from those who insult you and collaborate with those who show appreciation.
8. At the end of all communications, ask the other party or people if they have questions to ensure clarification.
9. ‘Don’t give up – find a better way!’
10. Celebrate Success!

Today’s insights are provided to help you achieve the Smooth Sale!

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