Welcome to an exciting journey into the world of AI-powered content repurposing! I’m Terry Brock, joined by my amazing co-host, business partner, and fiancée, Gina Carr.
Together, we’re here to help you amplify your message, reach more people, and make your content work smarter—not harder.
In this video, we’ll show you how to turn a single piece of content—whether it’s video, audio, or text—into a treasure trove of engaging pieces for platforms like YouTube, LinkedIn, Instagram, and more.
Think of it as content recycling, but way cooler and way more profitable.
They told us in business school that was a good thing!! ?
Gina and I break down how tools like ChatGPT, Perplexity, Castmagic, and Taja can save you time, reduce frustration, and skyrocket your business results.
From creating scroll-stopping thumbnails to crafting SEO-friendly titles, these tools are a game-changer.
Ever feel overwhelmed with too many tools and not enough time?
We get it!
That’s why we’ll show you how to cut through the noise (like a knife through warm butter!) and focus on what works.
Plus, we share pro tips on how AI can help you repurpose your content into short clips, audiograms, and even full-blown marketing strategies.
Join us for a fast-paced, fun, and business-focused discussion that’s packed with actionable tips and plenty of laughs along the way.
Whether you’re a content entrepreneur, marketer, or just curious about what AI can do for your business, this video is for you.
I’ve been in content creation since High School. Undergrad was radio, TV, and newspapers and I’ve worked in all of them.
Today Gina and I will show you how you can use these AI tools to get a lot more done than we ever could when I worked in those media.
Hit play and let’s dive in—your content will thank you later! Don’t forget to check out our free resource, AIToolsforBiz.com, and snag those time-saving goodies we mention in the video. ?
Recommended AI tools for business growth.
http://AItools4biz.com
Catch this fun video here:
https://youtu.be/oDJmSWAszrw
Listen to this & other episodes on our podcast
https://bit.ly/sre_podcast
Chapters and Timestamps:
00:00 – Intro
01:39 – Repurposing Content Strategies
04:59 – ChatGPT Overview
09:37 – ChatGPT Applications
16:39 – Cast Magic Introduction
22:04 – Using Cast Magic for Personal Notes
24:35 – Perplexity AI Exploration
26:14 – AI Writing Assistant Tools
27:14 – Social Media Focus with AI
28:53 – Taja AI Introduction
33:00 – How to Use Taja AI Effectively
34:54 – AI Tools for Business Growth
36:27 – Just in Time Learning Techniques
37:54 – Final Thoughts on AI
38:00 – Business Success Strategies Today
38:12 – Terry’s Final Thoughts
Here’s a Spanish language summary for your convenience:
Nombre del Podcast: Stark Raving Entrepreneurs
Título del Episodio: Repurpose with ChatGPT Taja Castmagic.mp4
Anfitriones: Terry Brock, Gina Carr, AI Speaker – Male
Resumen del Episodio:
En este episodio, Terry Brock y Gina Carr destacan la importancia de repensar y reutilizar contenido utilizando herramientas avanzadas como ChatGPT y Cast Magic. Gina subraya el valor de convertir contenido de audio en texto con herramientas como ChatGPT, lo que le permite procesar información tanto auditivamente como por escrito. Terry analiza las aplicaciones de ChatGPT en marketing, comunicación y entrenamiento, adaptando mensajes a las necesidades de la audiencia.
Introducción a Cast Magic:
Terry y Gina describen Cast Magic, una herramienta que transforma audio en contenido, ofreciendo funciones como la generación de títulos, biografías, mensajes, traducción de idiomas y más.
Gina destaca la eficiencia de Cast Magic en transformar contenido largo en diferentes formatos como tweets, titulares y resúmenes. No crea imágenes, pero puede producir ciertos tipos de videos.
Terry demuestra funcionalidades adicionales de Cast Magic, como crear clips a partir de transcripciones de vídeo, generar audiogramas, subtítulos y agregar b-roll a videos. Destaca su facilidad de uso y la capacidad de generar contenido automáticamente para plataformas como LinkedIn e Instagram.
Uso Personal y Productividad:
Gina comparte su experiencia usando la app de Cast Magic en iOS para grabar audio durante llamadas telefónicas y webinars, subrayando consideraciones legales sobre la grabación sin consentimiento.
Ambos anfitriones coinciden en que la herramienta mejora la productividad al crear contenido fácilmente en múltiples formatos y plataformas, ampliando así el alcance y la utilidad del contenido original.
Aspectos Legales y Herramientas Adicionales:
En Florida, es legalmente necesario informar a todas las partes si una conversación está siendo grabada.
Terry destaca el uso de la “tecla de barra” para acceder a opciones y funcionalidades como “canvas” para escritura colaborativa y pruebas de código.
Herramientas de Perplexity y Taja.ai:
Perplexity se recomienda para tareas donde GPT podría no ser suficiente, ofreciendo funciones clave en búsqueda web, académica, resolución de ecuaciones, adaptación de estilos de escritura, análisis de videos y redes sociales.
Taja.ai automatiza tareas rutinarias para la creación de contenido, generando títulos SEO-optimizados, descripciones, etiquetas y miniaturas generadas por IA.
Conclusión y Aplicación Práctica:
Terry y Gina enfatizan la importancia de reutilizar contenido para aumentar la influencia y el impacto, aprovechando herramientas avanzadas de IA.
Invitan a los oyentes a utilizar herramientas como ChatGPT, Canva, DALL-E 3 y más, para mejorar la creación y gestión de contenido.
Recomiendan su plataforma aitoolsforbiz.com para obtener recursos adicionales y capacitarse en el uso de herramientas de IA.
Gina recomienda pasos pequeños y aprendizaje “justo a tiempo” para evitar la sobrecarga.
El episodio cierra incentivando a los oyentes a maximizar su alcance y sus ingresos utilizando estrategias de repensado y reutilización de contenido.
For your convenience, here’s a transcript in English:
Terry Brock [00:00:00]:
One of the best parts of working with AI and with tools for social media is repurposing. And repurposing and taking those content messages you have, you know, that video you have, that audio message, and turning them into a lot of different other ways of connecting with people. That is where it sparkles. And in this video, we’re gonna show you how to do that and how you can make this work, how can all can come together because we’re doing this on a regular basis with Stark Raving Entrepreneurs. We’re gonna make it happen. Who is we? Well, I’m Terry Brock, and I’m joined by my cofounder and fiance, Gina Carr. Gina, what do you think of this repurposing thing as far as just a general idea? Why would we wanna do that?
Gina Carr [00:00:39]:
Well, I’ve always believed that it’s smart to save time when you when you can and to get more out of what you put into something. So this is all an issue of leverage. So we create something once, and we use it over and, again, in different ways. So I think I think repurposing is a beautiful thing. Thing. It’s almost as beautiful as recurring revenue, but recurring revenue still has slight edge.
Terry Brock [00:01:04]:
I have to agree with you once again there. I think that recurring revenue is a good thing, but guess what? Repurposing this can lead to getting more recurring revenue. Because ultimately, what it is, you’re creating content. You’re creating content that your target market watches. You solve their problem. And they say, oh my, I like what she did. I like what he does in his videos. And I saw that Instagram he had.
Terry Brock [00:01:27]:
That was really good. Well, the thing over on Linkedin and that thing over there on x, formerly Twitter, put it in there. That was really good. Well, we wanna make that a little bit easier for you. There’s some tools out there that can help you. And we’re gonna share some of those with you. This is just us here. We’re gonna be talking to you, showing you how to do this, how to put it all together.
Terry Brock [00:01:43]:
We’re using Zoom right now to put this together in case you’re wondering. What is it? We’re using Zoom. We’re also gonna be using Keynote using our Mac. Keynote kinda like PowerPoint. So one of the things we wanna do is share our screen with you and let you see what’s going on, how it works, and all that. Now we’ve got Keynote running in the background, and we’re going to let you see what’s happening here as we go through this right now. And, Gina, I wanna check with you and make sure, is everything coming through like it should?
Gina Carr [00:02:08]:
All looks good.
Terry Brock [00:02:09]:
Good. See and by the way, when you’re creating your videos, you wanna make sure you got someone that’s helping you on this. Put it together. Gina’s the big help for me. So So we’re gonna talk about some tools tonight that you can use this morning, this afternoon, whatever time you’re catching it. You’re gonna see, of course, chat g p t, but perplexity a little bit, Cast Magic, one of the great wonders out there that does so much for us, and we do it in so many different ways, but also some other little tools that are out there. We’re gonna look at those and one called Taja. Write that one down, taja, that’s at taja.ai.
Terry Brock [00:02:43]:
It is a fabulous little tool that gives you the ability to create your description for your video, create your keywords, creates clips of them, all that kind of thing. Really nice in what it does. So we’re gonna talk about that amongst other things. But all of these little tools are great. And after a while, it can get to be a little bit overwhelming. As we’re putting it together, we’re wondering, what do we do with this? How do we use this one or do we use that one? Or what do we do? Hey. All we wanna do is just create some videos. Well, sometimes it’s a fight.
Terry Brock [00:03:13]:
You know what you’re doing. You’re fighting about it. Well, do we do this? Do we do that? I kinda tend to be more pragmatic. Let’s go with what works. And we’re finding some tools that really help us to pragmatically get the job done a lot better and a lot faster. It also can help relieve that frustration. You know what I’m talking about. Yeah.
Terry Brock [00:03:31]:
I’m talking to you. Frustrated from creating the content that didn’t work out or the technology didn’t right work right or there’s all kinds of other things going on. Well, I’m gonna show you how to cut through that like a knife through warm butter tonight. You’re gonna be able to do that. You don’t have to be overwhelmed. And we all know what that’s like. You look at it and you’re going, I just can’t handle it anymore. This is it.
Terry Brock [00:03:52]:
It’s over. And then you get isolated. Well, here’s a quote I think is really good from our old buddy Clay Shirkey, who said, the problem is not information overload. The problem is filter failure. We’ve got to focus on where we should be filtering, what we should be looking at, and importantly, what we shouldn’t. We’re gonna look tonight at how AI is being used for podcasters and for YouTubers. If you’re one of those, you’re gonna be able to do that today, tonight, this afternoon, whenever it might be. You’re gonna do just fine.
Terry Brock [00:04:28]:
But before we get into that, something we wanna give a lot of people have really been raving about this, our ai tools for biz.com. This is a free program for you. It’s something you get. There’s no charge at all. It’s just gift from us showing you different tools that are out there, including Chat GPT, Canva, Lexicon, Lexicon Art, OpenAI, and many others. So take a look at that, see what it’s like and how you can do it. And here’s our QR code so you can type in on that if you wanna get hold of that. No charge again to you.
Terry Brock [00:04:57]:
I think you’ll find a lot of benefit from that. Well, let’s start with ChatGPT. It’s the core program with AI today. It’s the one that we use more than any other, and it gives us the ability to work a lot in many different ways. When we look at what it’ll do, it helps with a lot of different things. And, Gina, I wanna get your feeling on this. I’m looking at 4 things here. We’ve zoomed in on this, four features that are there.
Terry Brock [00:05:21]:
Tell us a little bit about that first one there, the picture there with doll e. What in the world is that, and how can we use that thing?
Gina Carr [00:05:29]:
Well, chat gpt create can create some amazing pictures that you can use in your marketing, in your repurposing, and, creation of presentations. And, so it’s just really fantastic. It’s very powerful. You need to learn how to prompt it properly, but you learn that by trial and error. You try a few things and and you make it better, and the images are can be very compelling.
Terry Brock [00:05:58]:
And that’s a good thing to try because it really gives you the ability to do a lot with pictures and creating them. I’m amazed at what we can do with that. Another one on there is search, which means you find it on the web. It’s something they didn’t have on earlier versions of chat g p t, but now you can find real time information. What time is it here? What’s going on with the news over there? Or what is the latest version of this website? That’s real nice. I particularly like Reason. Gina, you have heard me talk about that a lot, and I know you’ve used it as well. Tell us a little bit about what Reason is and how you use that.
Gina Carr [00:06:31]:
Reason is great for, well, having an argument or discussion with, with a very wise person that is not going to have emotions about you having a different opinion or continuing to ask it, but why, but why, but why?
Terry Brock [00:06:49]:
So Yeah. Infuriating things like yeah. But what about the kind of questions I like to ask all the time. Right?
Gina Carr [00:06:55]:
Yeah. So let’s just say maybe that you have a good friend or spouse or partner, business partner, or something like that that, is not so excited about your frequent questions. And so now you can go to a tool like chat gbt and use the reasoning function to ask all the questions you want to your heart’s content, and then you’re fully equipped to discuss pros and cons of different points of view. It’s really an amazing and wonderful power powerful tool. Yeah.
Terry Brock [00:07:29]:
I would have to agree with you, Gina. I found it real helpful when you’ve got a decision to make and you’re thinking, okay. Should I go with plan a or plan b? Which one’s gonna be best? ChattGPT can help you on that by thinking through the various options. You wanna give it the information to say, okay. I’m looking at a decision between a and b. If I go with a, here are the pros and here are the cons. If I go with b, here are the pros and here are the cons, and you detail that for ChatGPT, then it can come in there. It can say, alright.
Terry Brock [00:07:58]:
This is what you can do. What about this? And help you to make a better decision. That’s just one of those components on that that I particularly like. Any other things you wanna say about that reason thingy?
Gina Carr [00:08:10]:
Well, I I I think it’s just one of one of the most powerful tools, and it will often bring up points that you had not considered as a pro or a con, especially if you get into this dialogue with it.
Terry Brock [00:08:22]:
Yeah. I think that’s a good point. Well, another little tool that’s really good and let’s take a look at some others here. The last one here they have on this when you you bring this up and by the way, the way I brought all this up, you’ll notice up here there is a slash. You press the slash key and it brings up all of those so you can then just write down go down there and click on the option you want. You’ll notice there’s canvas. Now we had a video on this just recently where it gives you the ability to collaborate with others so that others can take a look at this. You’ll be able to write on something that’s great for writing to say, let’s change that one paragraph rather than the whole thing.
Terry Brock [00:08:55]:
Or let’s write some code. Does this work? Let’s try to see if this segment of the code works. I don’t do a lot of coding, but this is a great little tool to have to get a lot done and it’s available there. Now another thing you can do is advanced voice. This is powerful within chat g p t. What it does is it well gives you a conversation that is pretty amazing. I’m gonna show you a video here. We had on a recent video to show that, but some people didn’t get a chance to see it, so we wanna share this with you.
Terry Brock [00:09:24]:
I’m on my smartphone, and this is the conversation that we had. Alrighty. Now we are here on my smartphone. As you can see, it’s showing me the 69 degree temperature, doctor Phillips here in the Orlando area. And what I wanna do is go into chat g p t so that I can use some of the features there. And you’ll see when it comes in here, it shows me, can I help you? We’re going to use that. And what I’d like to do is to have it help me with some books that are possible and find out about those books and, what we can do with it and, if it can help me to understand. So I’m going to tap on the button on the lower right side there in the position there right above the keyboard, and we’ll show you what we’re gonna do from there.
Terry Brock [00:10:08]:
Tap that, and that we go into chat GPT. I’m gonna turn on my camera and say, well, hello there, chat GPT. Can you see me now?
AI Speaker – Male [00:10:18]:
Yes. I can see you. How can I help you today?
Terry Brock [00:10:21]:
Well, I have a question. I’ve got a couple of books here, and I want you to tell me about the books. The first one here is in a nice, book, binding like this, and it’s called Human Action by Ludwig von Mises. It’s a pretty famous book in a certain field. Tell me about that book.
AI Speaker – Male [00:10:38]:
Human Action by Ludwig von Mises is a foundational work in the field of Austrian Economics. It explores Praxeology, the study of human decision making. The book covers topics like the nature of human choice, the workings of a market economy, and the role of government intervention. It’s a significant text for understanding economic theory from a libertarian perspective.
Terry Brock [00:10:59]:
Very good. Thank you. Now here’s another one. It’s a a different kind of book. Tell me what is this one and who is the author of this?
AI Speaker – Male [00:11:09]:
That book is A World Restored by Henry Kissinger. It examines the efforts of European statesmen, particularly Metternich and Castlereagh, to restore stability in Europe after the Napoleonic wars. Kissinger explores the balance of power and diplomacy during that period, which is relevant to understanding international relations and diplomacy.
Terry Brock [00:11:30]:
Oh, that sounds very interesting. Well, can you give me a 5 paragraph summary of the main points in that book?
AI Speaker – Male [00:11:39]:
Absolutely. In A World Restored, Henry Kissinger analyzes the efforts of Metternich and Castlereagh to reestablish stability in Europe after the Napoleonic wars. He highlights how they aim to create a balance of power, preventing any one nation from dominating Europe again. The book delves into their diplomatic strategies, such as forming alliances and managing the complexities of post war negotiations. Kissinger also discusses the challenges they faced in maintaining peace and how their efforts laid the groundwork for modern diplomacy. Finally, he reflects on the enduring relevance of their work in understanding international relations.
Terry Brock [00:12:14]:
Very helpful. Okay. Now I’ve got another book here that, I don’t know if you’ve heard of it yet, but tell me what this book is and who’s the author by the way?
AI Speaker – Male [00:12:24]:
That book is The 2 Hour Cocktail Party by Nick Gray. It offers practical advice on how to host small gatherings to build meaningful relationships. The book emphasizes simple, effective tips for creating engaging and memorable events, aimed at helping people connect in a more personal way. Nick Gray shares step by step instructions, making it easy for anyone to host successful gatherings.
Terry Brock [00:12:48]:
Thank you very much for your help. I certainly appreciate it. Gina, that’s pretty amazing, isn’t it? You’re very welcome.
Gina Carr [00:12:54]:
I’m honored. It really is. And just thinking about our audience and the constant need to re read books, to grow personally, and, to gain business skills and such. And then, certainly, a lot of our audience spends time interviewing people. And so they’re gonna interview someone. Well, you can read a whole book or you can get a summary. You can ask it to dig down deep more deeply into certain topics that are mentioned in the summary. And so I I think that that’s very powerful.
Terry Brock [00:13:28]:
Yeah. It is. And just think about that. For those of you watching this, we’re able to hold up different kinds of books and different topics, different areas, and it was able to tell us about that. So now you can hold up that book, and, of course, you can type it in as well. But this way, you get access to a wealth of information. Whenever you need it, you’re able to get it. I’m thinking we’re in a good time in history right now, and this advanced voice is something you wanna look into on chat gpt.
Gina Carr [00:13:54]:
One of the most powerful parts of this is that you can use it as you’re driving or as you’re walking around or doing other things that, you’re not able to do as much if you’re trying to type or if you are, needing to read. So I’ve I’ve heard of several people talking about that they’re using this as they’re driving to appointments to get more details about a client or a prospect that they’re calling or that sort of thing. So I I think that this is going to revolutionize the way that we do business
Terry Brock [00:14:27]:
as entrepreneurs. Absolutely. Matter of fact, Gina, one of the things I’m thinking about and we’re doing right now is you think about the time you spend listening to, say, the news. Really? Okay. You need to be up to date, but do you need to know about the latest shenanigans they’re doing in Washington or London or Tokyo or Canberra or wherever it might be, and they’re doing that? Does that is that really gonna matter a year from now to you? 5 years from now? Why not instead get one of the best books and have chat g p t give you a condensation of that? Give you the paragraphs, and I usually like to do 50 to a 100 paragraphs so I get a good balance of what the book is. And in a few minutes, I listen to it, my own audiobook customized. This gives you the ability to get a lot done, and I think it’s just pretty flat out amazing. Gina, what are your thoughts on that?
Gina Carr [00:15:17]:
Well, I’ll just add to that that it when you’re hearing it, it’s registering in a different part of the brain. As we know, some people are more visual, visual oriented. Some are more auditory. And so I’ve become more strong auditory, over the years. And so I really love the fact that I can listen to it. And then even better, it’s going to be available in my chat GPT in text so I can read it either as it’s coming in or I can read it later. So it’s the best of of all options.
Terry Brock [00:15:50]:
Yeah. It definitely is. Let’s go back sharing our screen, take a look at some of the other features that we have here. Applications for your business in this are gonna be pretty enormous. As we look at the capabilities with ChatGPT, it can help you in your marketing, making sure that you’re able to find out more of what your target market wants. Chat gpt will know that and that’s where that reasoning can come in. Communication, being able to tailor your message to the right audience in the right way. And in training, you saw what we had the conversation with me and chat g p t talking about a book.
Terry Brock [00:16:22]:
It can be the same thing on learning how to do certain tasks, how to make sure that certain things are working and are operating as they should. Chat GPT can help in that in a number of different ways, and I think that gives us some capabilities that are nothing short of amazing. Well, now what we wanna do is we wanna go into another little tool that I think is pretty nice, cast magic. Gina, you and I have worked with that a lot. I like it as they say here it can turn audio into content like magic. It gives you the ability to do some amazing things. And some of those, we want to just even talk about right here. As you know Gina, it gives you the ability to create titles.
Terry Brock [00:17:02]:
It gives you several title suggestions for a book. You take the interview that, say, you had on inter on YouTube last time with special guest, you can take that interview and get 10 titles. You can get an introduction. It will give you the biographies of the people there based on what it has seen. It can give you the details for many different parts of it. It can create a LinkedIn message for you. It can create an x message for you, a thread in that. That’s x, formerly Twitter.
Terry Brock [00:17:32]:
It can also translate into other languages. I regularly ask for a Spanish summary of what was there. So I get those who are speaking Spanish and me learning to speak that to get a lot more done. That cast magic is a powerful tool and, Gina, I have found that it really gives us the ability to get a lot more done in a lot less time.
Gina Carr [00:17:53]:
Well, it’s fantastic. For years, we’ve been repurposing our own content. We’ve had a marketing agency where we’ve worked with others to help them repurpose their content. So they’ve created a longer form video or they’ve created a substantive article. And in the past, we needed people to break out tweets and break out possible, create possible headlines and figure out what are the keywords that are being used here. Well, now we have the amazing assistance of a brilliant assistant virtual assistant in our tool, Cast Magic, that’s going to come up with all that, including a a summary and a summary of a summary and whatever it is that you need that’s additional content that you can repurpose. The only thing it doesn’t create, as far as I know, I don’t think it creates, nice images. I think it does create videos, certain types of videos, but it’s just amazing what you can do, to create text repurposing from an audio or a video.
Terry Brock [00:18:58]:
Yeah. It’s amazing, and we’re seeing more and more of that. And as we see what’s happening with this, the whole thing of repurposing is important because you’re gonna be able to take that content you create and now get more exposure and go much farther than ever before. And here’s cast magic. This is cast magic itself. And you’ll notice what I put here is you’ll see a picture of me with a goofy look on my face. Holy Toledo, what is that? But what these are are clips. What we were able to do is to go into Cast Magic, take a particular video that we had, and be able to upload that to Cast Magic, and then have it go through and create videos based on what we carve out of the transcript.
Terry Brock [00:19:40]:
Let me show you how we did that. Look at this. Gina, I think this is amazing. We went in there into the transcript at a certain time point where I said, you’re doing things that only you can do and use your creativity in a way blah blah blah blah. I could make this an audiogram, which would be just the words appearing on the screen and you hear my voice. It could be an image where it has just one image there on the screen always or captions, which I tend to like. Captions give us a little bit more capability of what we’re going to do, and here’s what it is, zooming in a little bit more. So we take that.
Terry Brock [00:20:13]:
I just highlight that with my mouse, and it comes up and gives me the ability to do that. Look at this. You’re doing things that only you can do, and use your creativity in a way that is gonna help others benefit from it. There’s a lot of people that are doing this in many different ways. For instance, I’m gonna pause it right there in the middle of this, kinda just as we go through this. This is b roll that I selected to bring in there. So it brings in a b roll for me using the right tools. I’m using a tool here that gives me that ability, called Taja, and it gives me that ability to bring these things in, let it see on the screen what it’s gonna look like, which is really, really handy.
Terry Brock [00:20:50]:
So this is something we can do. The cast magic gives you a lot of benefits. First of all, it’s easy to use. Secondly, it’s got powerful features where you can create LinkedIn documents, LinkedIn posts. You can create x post that you’ll put in there. Instagram, blogs, and more, and create it all automatically, which is really handy. It also has a studio features that I showed you for repurposing, bringing those in quickly. Also, iOS recording is real nice.
Terry Brock [00:21:21]:
It lets you I have idea processing. I like to use it for unique book summaries. When I read a book, I’ll highlight certain portions of it, then go back and create a recording looking at the summaries, reading that in there. Now I’ve got an audio book of what I think is the best of the best of that, and you can rapidly create clips. Pretty amazing when you look at the features that it has. And start thinking about those YouTube shorts. They give you a lot of ability for doing that and getting a whole lot done. Now wait a minute.
Terry Brock [00:21:54]:
Let me come back here to my cast match. I’m gonna go back through this again here. Hold on. This is just us here. I wanna show you on there. We have that. Gina, you’ve seen all these before. You’ve talked we’ve talked about them a lot, and I’d be interested what your thoughts are on Cast Magic for what you’ve heard and the kind of work and experience you’ve had with it.
Gina Carr [00:22:11]:
Well, one of the ways I’ve been using Cast Magic is using it on the phone, so the iOS mobile mobile option. And I’ve been using it when I’m on a phone call with someone. Because one of the frustrations that I have when someone prefers to do a phone call instead of a Zoom that I can record is that I don’t have a recording of the phone call. Well, I find it very helpful to have a recording. I I’m not gonna broadcast it. This is just something that I need for my notes and something that that I want to know. Now there may be some legal requirements that if you’re recording someone, you need to let them know, and that is gonna vary from state to state. But in my case, I’m just using it again for my own personal notes.
Gina Carr [00:22:52]:
It’s not for anything legal or marketing or that I’m gonna share with anybody else. It’s just for me. I want to know what was said in that meeting. Similarly, when I’m in a session and someone is, I’m let’s say I’m in a webinar, and, again, I’m not able to bring in one of my recording devices, and I may have to be they they may say, well, we’ll send you the recording at some point in time. Well, I may want the recording sooner. And it’s not exactly a recording. It’s the recording of the of the voice. So I’m not able to see the slides, but I am able to hear the voice, and I am able to immediately get a summary of it and a transcript and those sorts of things.
Gina Carr [00:23:37]:
So I’m finding that very helpful.
Terry Brock [00:23:39]:
I think you raised some good points. And by the way, I’d not heard you say that before. I think it’s a brilliant idea. And think about what you can do. Doing it legally, we’re in the state of Florida. And in the state of Florida, if you have a conversation, you are legally required to let both parties know, all parties know that it is being recorded. That’s why you hear the little message of that. And most people will say yes.
Terry Brock [00:23:58]:
And so if they say, oh, no. No. No. We don’t want you to do that. Well, then you don’t have to record their side of the conversation. You’re mainly doing it for yourself. And I think that’s a good way to do it to remember what was it we were gonna do? Was he gonna do that or I gonna do that? So I could just say, well, Mark, you said you’re going to do this, this, and this, and I’m gonna do that. Is that correct? And then it would be quiet because I just hear Mark saying it myself, but I think that kind of thing could be very good.
Terry Brock [00:24:23]:
There’s a lot of benefits in that. Well, let’s go back here to the screen sharing again. This is kinda fun. Just going back and forth to do this and sharing the screen to see what’s going on and how we can use this as we look at, you know, past magic has some amazing features. And another tool that is very good for this is perplexity. We encourage you to look at perplexity and what it can do because it gives you an additional tool to use when GPT might not get the job done as much as you want it. It gives you the ability to do a lot. You can use, Taja, this is a program that we use to talk about what’s available.
Terry Brock [00:24:59]:
I’m not gonna go through all of this right now, but it gives you the ability to look at that. We want to mention perplexity as a great tool that can be used in a lot of different ways. And one of the ways that you can use it particularly is right here. This, Gina, you told me to bring this up for the video, and I gotta say, you are right. This is important. When you’re in perplexity, you can click on a button here for focus. You’ll see where it says ask anything and then focus. And when you bring that up, it brings up 6 real key ways that it’s looking at what you’re doing.
Terry Brock [00:25:30]:
In the upper left corner, you’ll see web. That just searches across the web. Good. Giving you real time information. Here’s what’s going on. Slide over there to the right, you’ll see academic. This is looking at academic journals, peer reviewed, double blind testing, that scientific method thingy that’s really helpful. If you’re gonna write a PhD dissertation, hey, you’re gonna wanna use that.
Terry Brock [00:25:55]:
So that’s good. Or if you’re speaking to people who are oriented that way and they wanna know not just a bunch of fluff, they want the real thing. You get it. Slide over one more to the right and you’ll see math. Math is real good because it helps you solve the equations. If you need some hardcore data for scientists or analysts on something, really, really nice. Now one that we use a lot, Gina, you know about this one, the writing down there in the lower left is one we use regularly. I’m using it in my writing.
Terry Brock [00:26:21]:
I think you’re using it in yours. Tell us a little bit about your feelings on writing.
Gina Carr [00:26:27]:
Well, I love the fact that I can write, according to whatever parameters I’m looking for. Let’s say that I’m writing for, an 8th grade level. I want the sentences to be short. I don’t wanna use complex words. I want it to be very easily understood. And I can tell it to add humor or add a little less humor or add just a little bit of humor. I generally like just a little bit of humor, and I want things to I want it to write in a in my style, which is not very wordy. I I would say I’m, more on the what is the term for someone who succinct so succinct stage of
Terry Brock [00:27:08]:
writing. Exactly. Succinct. Very cogent. I like that. That is good. That’s, important. And then, of course, video looks over at YouTube, duh, finds out, okay, what are they saying on YouTube about this topic? But social, I think is one very valuable tool for marketers because it gives you the ability to find out what people are really saying on platforms like Reddit, on Facebook, on x, on other areas.
Terry Brock [00:27:35]:
What are they really saying? Gina, that’s something you have talked about before, particularly on the Reddit side. What do you see are some of the values of using social for a focus when you’re looking for marketing information?
Gina Carr [00:27:48]:
Well, you can really dig deep, and you can dig deep according to what the platform that you’re that you’re searching for. If you know that your prospects, your potential customers are spending a lot of time on Facebook, then you would want to narrow your search to Facebook. Let’s go to Reddit. Reddit, there are deep, deep discussions about various topics and, nuances within topics, And I think they call them or they call them subreddits. And so you can really just keep going into layer after layer depending on the topic that you’re interested in so that you can really understand your clients’ needs, desires, wants, and problems, and that you can address it with your services or your products to help them solve their problems.
Terry Brock [00:28:38]:
Yeah. Solving those problems is the real key. And so all of these tools we’re showing you, these are tools that can help you as a marketer, as a content creator, as a content entrepreneur to learn how you can address those needs better all the time. Now Now there’s another tool we wanna share with you before we close out here. This is good. You’re gonna look at this and go, oh, my goodness. It is one that gives you the ability to see a lot of different capabilities in many different ways, say, okay, let’s find out what’s going on in areas and create lots of different kinds of content. It’s called Taja, pronounced taja.
Terry Brock [00:29:13]:
Taja.ai is where you find it. And what it does, it automates the routine tasks of this. It also generates SEO optimized titles, descriptions, and tags. Going out to 1,000, hundreds of thousands of sites to find out what is the best words for you to use. That is powerful. It also creates AI generated thumbnails to increase the click through rates. That’s what we want. We want people clicking on it, and it helps to create a thumbnail for you.
Terry Brock [00:29:47]:
Now the thumbnails are okay right now, not great. They’re working on it, but it’s good to have something, but it’s I think, gonna be getting better all the time as we move along and move forward on that. Also, we have content repurposing here, which transforms the long form videos into shorter clips. This is something that is amazing. We have been able to take some of our longer form videos and be able to put those into a format that people can see and use in a really nice way. I think by using that, it’s gonna give us the capability to do some amazing features with content creation and getting it out to the audience. And particularly speaking of audience, the audience engagement, it provides insights and suggestions that enhance the viewer interaction and retention. People like it more when they see that.
Terry Brock [00:30:36]:
In addition to that, it gives us real time analytics, offers performance metrics and trend analysis, and content planning. This is important. Helps us to see what’s going on. And I particularly like this one, Gina. It analyzes trends and audience preferences to suggest top topics for new videos. One of the things we know that content creators are always searching for is, what do I talk about this time? What should I mention? It goes in there. Tasha goes in there and says, here’s what other sites like yours are looking at and producing and getting good results from. That is pretty amazing from a marketing point of view.
Terry Brock [00:31:15]:
Gina, I’m thinking that’s, pretty amazing. What do you think?
Gina Carr [00:31:20]:
Well, I think it’s wonderful, and these can be used on YouTube for the YouTube shorts, which is absolutely one of the most powerful tools that are out there right now for video. YouTube vid LinkedIn video is also getting much more popular because LinkedIn for the mobile version has added an option for videos down at the bottom. It’s gone everybody’s, everybody’s LinkedIn mobile version now, and LinkedIn has started showing a lot more videos through the feed. But in particular, let’s go back to YouTube. I can think of several creators that I have found through YouTube shorts, either through my laptop, but mostly through my mobile version. In fact, I can think of a creator that I really like. I am subscribed, and I think I’ve spent even a little bit of money with her. I don’t think I’ve ever seen a long form video from her, but I see shorts from her almost every day.
Gina Carr [00:32:14]:
And so this marketing does work well.
Terry Brock [00:32:18]:
It does. And so that’s the whole key. You start with one kind of content, and then you lead it to others. People start seeing you in several different places. This is the way to do it. What you do is you’re creating your content. For instance, on YouTube, you might have an interview with special guest, and she was really good. I mean, she was giving great information all the way through the video.
Terry Brock [00:32:37]:
And so you wanna go back and cut that up into different pieces. These tools can help you do that much easier than ever before, and do it with analysis of what are people looking for that are in similar audiences to yours. This is where it sparkles. This is where entrepreneurs who are really on the ball and smart will jump on this, learn how to use it, and get moving ahead. And so let’s take a look at what it can do right now as we, see what is available as a marketer to marketer. I want you to know there’s a lot of really good things you can do with this that are just downright outstanding when you take a look at the capabilities that it gives to you. Let’s bounce over here. And we’re looking at Taja, and here’s a video clip that we had.
Terry Brock [00:33:19]:
You’ll notice that Gina’s over there. We were talking about consistency over perfection, and she had her comments here. This is what it did with the short. It put it in there really nicely. But look at all this, what Tasha did. It gave us the ability to have YouTube secret, post more, worry less, shorts. Here are the hashtags that developed, here are the keywords that developed. Notice over here on the bottom left, you have edit and save.
Terry Brock [00:33:44]:
You can edit this a little bit to be able to cut out some portions of it you don’t want. You can change the highlight. For instance, we’re using a green for emphasis words. You can change that to others and do a lot of nice things with that. And then also, notice up here in the upper right corner, publish in schedule. This is jaw dropping amazing. I can click that button publish. It will take what we’ve got right here, and send it out to our YouTube channel to, because I’ve set it up Facebook, over to Instagram, send it over to LinkedIn, TikTok, different places, and who knows what they’ll have in the future because it’ll probably change.
Terry Brock [00:34:23]:
They’ll be able to use this. You can do that. Or even better, look at this, right next door to publish, schedule. So you could say, hey, I don’t want this one going out right now. I do wanna put it out next, week on Thursday at around 3 o’clock because that’s a good time for us or whatever it might be. This gives you the ability to do it and it has a content calendar built into it so you can keep up with it. I think they have done a marvelous job with this and have done some amazing things. So as we kind of bring this to a close, I wanna make sure that you know AI is a must have part of your ongoing learning right now.
Terry Brock [00:34:59]:
This is something you have to do. Gina, you and I embrace that regularly, knowing that we wanna keep learning, we wanna keep growing. And so we’re encouraging those of you listening to this, embrace your AI future. Look at what’s available for it. Check us out at Stark Raving Entrepreneurs, and we’ve got something for you. We’ve got a tool called aitoolsforbiz.com. Those of you catching this on audio will notice that. All lowercase, aitools, the number 4, b I z dot com, where we cover tools like Chat GPT, yes, Canva, DALL E 3, Yoodly, a speech coach that can help you get better, Stable Fusion for video.
Terry Brock [00:35:43]:
Open AI, which gives us ChatGPT and DALL E three along with several other products. And Lexica Art. Plus, what we’re gonna do is we’re updating this on a regular basis for events that are coming up, learning tools, and workshops, courses that you can get from us on a regular basis. There’s the, the URL. Those of you catching this on video, we’ve got the QR code there so you can reach over and grab that pretty easily and see what it’s like. It’s got some really nice tools for you and some really good capabilities. So as we bring this to a close, there’s a lot of capabilities with repurposing. Taking it that you have, the content you have, moving it into different places in a wonderful, beautiful way.
Terry Brock [00:36:27]:
Gina, what would you say to that person that says, hey, I’m thinking that looks like a good idea. I wanna do a little bit more with this repurposing.
Gina Carr [00:36:35]:
Well, don’t get overwhelmed as you’re as you started out in the presentation talking about people getting overwhelmed and just, not knowing what to do. Take one small step, perhaps use one tool that we mentioned today. Do you have text that you wanna turn into video? Do you have video that you wanna turn into text? Perhaps go back through our video step by step and just watch it until you get to a point where I think I could try that. I think I can implement that. It’s called just in time learning. And so you’re going to replay the video, get to a point where you want to try whatever it was we we recommended or try that tool. Of course, we have links to a lot of those tools in our AI tools for business, and they’ll be in the description down below. Some of them may be affiliate links.
Gina Carr [00:37:24]:
We appreciate it when you try our affiliate links, and we have all kinds of goodies down in the description. So take a look down below.
Terry Brock [00:37:30]:
But Yes, indeed.
Gina Carr [00:37:32]:
This is a great thing to do. You want you’ve created the content. Now you wanna amplify it. You want to get it out into the world in a bigger way so that you can have more impact, you can have more influence, and you can have create more income.
Terry Brock [00:37:46]:
I like that. That’s what it’s all about. That’s what our stark raving entrepreneurs is all about. Gina, glad to have you with us today, and we appreciate those of you joining us. This is something that’s very important. As a content creator, you wanna make sure that you’re taking your content, creating what people want, and then multiplying that onto different platforms, into different ways of it being presented to them, audio, video, short form, long form, etcetera. Doing that is gonna help you to succeed. I’m Terry Brock.
Terry Brock [00:38:14]:
And for Gina Carr and all of us at Start Craving Entrepreneurs, thanks for being here today. We’re looking forward to seeing you again.