Swag and Book Marketing .. the Magic Duo

In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles invites cover and book designer Rebecca Finkel back to talk swag and book marketing.

Your success going forward is all about what mindset you choose to have. Add in your branding, theme, the CORE of your message or storyline, and wrap it all with consistency.

For 2024, must-haves include:

• Bookmarks
• Postcards, including creating multiples as in a series
• Banners
• Build SuperFans
• Author and Book one-sheets

For your book, must-haves include:

• Adding a bonus chapter within the book.
• Create a bonus chapter that isn’t in your book … and add to your website. The only way to get it is that the reader needs to submit their email and name.
• Seek out book clubs –in-store, within region, online

or add to your website as a perk.                                                                                                                                                                         

Tune in for lots of ideas and how-to tips to enhance your influence and marketing via the AuthorU-Your Guide to Book Publishing podcast which is ranked in the Top 10 podcasts for authors and book marketing. Since its inception, over 16,000,000 listeners have downloaded various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.

Listen in at:  http://bit.ly/BookPublishingPodcast 

 Listen in at:  http://bit.ly/iTunesAuthorPodcast

Listen in at: http://bit.ly/BookPublishingPodcastGoogle

Listen in at: http://bit.ly/BookPublishingPodcastAmazon

AuthorYOU is a non-profit membership organization dedicated to the author who wants to be seriously successful. Ongoing education programs delivered face-to-face and online, the weekly Book Publishing Tips ezine, webinars, member-only events, monthly live programs, and the mini one-day Extravaganzas are tools designed for authors pre, during and post publishing of their books. Become a VIP AuthorYOU member at AuthorYOU.org.

Latest posts by Judith Briles (see all)

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AuthorYOU is a non-profit membership organization dedicated to the author who wants to be seriously successful. Ongoing education programs delivered face-to-face and online, the weekly Book Publishing Tips ezine, webinars, member-only events, monthly live programs, and the mini one-day Extravaganzas are tools designed for authors pre, during and post publishing of their books. Become a VIP AuthorYOU member at AuthorYOU.org.

Latest posts by Judith Briles (see all)