Axia Public Relations picks up Larks Entertainment, an “eatertainment” venue that combines a cocktail bar and chef-inspired restaurant with games and shuffleboard. Axia will work to help Larks raise awareness through media coverage of its concept and offerings. The company’s first location is in Fairview, TX (near Dallas), with others set for cities across the country, including Nashville; Kansas City, MO; San Antonio; San Diego; St. Petersburg, FL; Boston and Atlanta. "Their expertise in public relations and earned media coverage will help us reach a broader audience and attract franchise opportunities in key markets," said Larks CEO, president and co-founder Curt Skallerup.

Crowe PR signs on with Andriani USA PBC, the American branch of Italian food manufacturer Andriani S.p.A., for the North American launch of the company’s Felicia pasta brand. Crowe PR is working to drive interest in the brand through such integrated PR tactics as media relations, thought leadership and influencer marketing, highlighting the many benefits of the “colorfood revolution,” a way of eating inspired by the Mediterranean diet. The brand’s products are made using ingredients that are naturally gluten-free and rich in nutrients, such as protein, fiber and minerals. “Our collaboration with Crowe PR has been instrumental in introducing Felicia to the North American market,” said Andriani co-founder and vice chairman Francesco Andriani, co-founder and vice chairman of Andriani.

Suden PR is named communications agency of record for Cheeky Cocktails, a professional-grade cocktail mixer brand. The agency will manage all U.S. media initiatives surrounding the brand's products, as well as brand building through awards and accolades, trade shows and partnership activations. Cheeky’s range of premium syrups and juices, which are shelf-stable without the use of preservatives, "natural" or artificial flavors, are sold in select retail locations across 44 states, Canada, France, Germany, the UK and Australia. “They have an impeccable track record working with beverage brands, and we're excited to join forces to amplify the Cheeky story,” said Cheeky Cocktails founder and CEO April Wachtel.