The Brandman Agency adds The Peninsula Hotels to its roster of global luxury travel and lifestyle clients. Brandman will represent and promote the company’s 12 properties, which are in major global cities across Asia, Europe and the Americas. The Peninsula Hotels recently debuted The Peninsula Istanbul and will be unveiling a new refurbished design for The Peninsula New York later this year. “With exciting plans and new experiences for our brand in 2024 and beyond, we are confident that this collaboration will further position The Peninsula Hotels as a global beacon of hospitality in the North American market,” said The Peninsula Hotels SVP, brand marketing & communications Carson Glover.

Parasol, which specializes in the luxury lifestyle and hospitality industry, is appointed AOR for Champion Spirit Country Club in Nassau, The Bahamas, a wellness, sports and performance resort set to have its grand opening in 2025. Parasol will lead public relations strategy, influencer marketing, and strategic brand partnerships including developing fitness and wellness retreats for the resort. Champion Spirit Country Club’s offerings include a strength and performance training center, wellness clinic, and kids academy, tailored to achieve balance of the mind, body, and spirit. “Collaborating with Parasol fills me with excitement as their approach to brand building has successfully launched several world-class brands,” said Champion Spirit founder & president Abdoulaye Fadiga, a world champion boxer.

New Engen is selected as digital marketing AOR for SNIPES, a sneaker and streetwear retailer. The agency will partner with SNIPES to create impact across all phases of the customer journey, from online to in-store, by leveraging research-backed customer insights, an audience-led creative strategy, and full-funnel measurement, including media mix modeling and forecasting for every campaign. “SNIPES aims to grow not only our e-commerce presence in the U.S., but our in-store revenue, with over 350 brick-and-mortar retail locations nationwide,” said SNIPES VP of digital Joe Shoemaker. “New Engen's ability to evolve their omnichannel marketing and measurement strategies to respond to evolving consumer expectations is key to our achieving these ambitions sooner than later.”