L.C. Williams & Associates comes on as PR agency of record for Latham Group, a designer, manufacturer and marketer of in-ground residential swimming pools with customers in North America, Australia and New Zealand. LCWA will oversee and execute a comprehensive public relations strategy including media relations, thought leadership, influencer collaboration and brand storytelling. Public relations initiatives are already underway with expanded outreach and activations planned for 2025. “LCWA’s extensive experience in the home and lifestyle sectors, coupled with its innovative approach to public relations, makes it an ideal partner for Latham as we continue to expand our market presence and product offerings,” said Latham Group, Inc. president and CEO Scott Rajeski.

Magrino is named PR agency of record for Skopos Hospitality Group, which owns and operates six New Jersey restaurants, with a seventh set to open this fall. The agency will provide strategic public relations counsel, communications and influencer relations to open new venues with maximum buzz and reach, while also amplifying the restaurants and bars in the portfolio that have become staples throughout the region. Founded in 2015 by brothers Dean and Thomas Maroulakos, Skopos Hospitality Group’s properties include Franklin Social and The Junto Attic Bar in Jersey City, NJ; Parkside Social in Verona, NJ; The Barrow House, Clifton, NJ; Cowan’s Public in Nutley, NJ; Gus’s Last Word, Wood-Ridge, NJ; and the soon-to-open Nómada in Verona, NJ.

Amendola, a healthcare technology and life sciences PR and marketing firm, is selected to implement a national public relations, content and social media program for Carta Healthcare, a company with the mission of reducing the costs of clinical data abstraction, while also saving time and improving its quality. Carta has developed Atlas, an AI-powered platform that automates data abstraction for clinical registries by efficiently extracting information from medical records. "As a six-time Amendola client, the agency is part of my magic formula for business development success through powerful storytelling, category creation, and thought leadership," said Carta Healthcare VP of business development Greg Miller.