Relevance International lands London studio of Skidmore, Ownings & Merrill, the architectural, urban planning, and engineering firm behind such projects as Burj Khalifa, the world's tallest building, and One World Trade Center in New York. Relevance’s efforts for SOM will encompass building the brand's profile through media relations, content creation, thought leadership and event support. “The focus will be on enhancing awareness of the brand ethos and carefully considered thought leadership,” said Relevance International CEO Suzanne Rosnowski. SOM’s current projects include 100 Leadenhall in London and Karlatornet, Scandinavia’s tallest mixed-use building.

MMC signs on as agency of record for Sam’s Club, leading consumer PR efforts for their Member’s Mark brand. Leading MMC’s team is Amy Grosheider, group SVP of the agency’s consumer practice, alongside chief client experience officer and consumer practice lead Ivette Sanz Osso. “MMC’s human-first approach to communications will be instrumental in elevating the awareness and differentiated experience of Sam’s Club and our Member's Mark brand,” said Sam’s Club VP of corporate communications Amy Sarosiek. “We look forward to collaborating with the creative minds at MMC to shine a light on the quality, value and convenience Sam’s Club brings to the communities we serve.” For corporate media relations and executive thought leadership, Sam’s Club has been working with Hotwire since December 2023.

William Mills Agency is selected to lead the public relations program for financial tech services firm SRA Watchtower, provider of Watchtower, The Holistic Risk Intelligence Platform. Formerly known as Strategic Risk Associates, SRA Watchtower offers a proprietary suite of technology solutions and methodologies that focus on enabling banks and credit unions to better navigate risk and drive growth opportunities. “Partnering with William Mills Agency will help build greater levels of our brand recognition in the banking, credit union and fintech industries,” said SRA Watchtower CEO Ed Vincent. “Working with a firm that knows and understands the financial industry will enable us to better address key issues affecting organizations today.”