Thursday, January 23, 2025
If you can’t walk into a buyer’s office feeling and behaving like a peer, don’t go in. If the buyer tells you how to coach or consult, what he or she is willing to pay, and what the terms of payment will be, you’re nothing but an employee without the health care or other fringe benefits!
Stop worrying about making money and focus on providing value to someone who needs it. Make a compelling case, as an expert, not as a supplicant desperate for business.
Powerful people see out powerful help.