It is not a matter of IF a company or organization will have a crisis, it's WHEN.

In a new episode of the PR Nation podcast, crisis management expert and author Edward Segal shares his advice and recommendations on how companies can prepare for a crisis. The interview, which was conducted by podcast host Robert Johnson, is now live, and can be heard by going to this link https://lnkd.in/dKVdcCB.

Segal also talks about his forthcoming book on crisis management: Crisis Ready — 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies (Nicholas Brealey/Hachette Distribution).  The book, which includes a generic crisis management plan that can be customized for any organization or crisis scenario, is available for pre-ordering on Amazon at https://amzn.to/2qTbCfi.

Segal is the former marketing strategies columnist for the Wall Street Journal's StartUpJournal.com. He is the author of two public relations handbooks including Getting Your 15 Minutes of Fame, and More (Wiley) and Profit by Publicity (iUniverse). He provides crisis management training, coaching, counseling, and other services.

For information about Segal and Crisis Ready — 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies, go to www.GetCrisisReady.com. To learn about his public relations and other services, go to www.PublicRelations.com.