Author of The Real F Word, Matthew Cossolotto ? aka The Empowerment Pro ? Launches New Series of ?Your Personal EmpowerMinute? Messages

Your Personal EmpowerMinute Number 1: The Power of Making a Promise

YORKTOWN HEIGHTS, NY ? March 30, 2009 ? Matthew Cossolotto, author of the The Real F Word: The 7 FAILURE Traps of Highly Disempowered People (and what to do about them), announced the launch of a new series of short, periodic ?Your Personal EmpowerMinute? messages.

?This series of short messages,? Cossolotto explained, ?will help people avoid common failure pitfalls and stay on track toward their goals. This initiative fits in with my overall goal -- reflected in The Real F Word and my speaking programs -- of creating accessible, effective, easy-to-follow steps to help people escape from FAILURE Traps and get on the SUCCESS Track.?

Your Personal EmpowerMinute Number 1: The Power of Making a Promise

Almost everybody sets some goals for themselves. Every year, many people establish a few New Year?s Resolutions ? to lose weight, write a book, exercise more, find a new job, quit smoking. All worthy goals to be sure. But all too often, these goals and resolutions fall by the wayside ? un-reached, long-forgotten, collecting dust.

Making a habit of setting goals and not reaching them can be very frustrating and disempowering. This reinforces feelings about being stuck, unable to change, falling short of your potential.

If you?re feeling stuck and frustrated about not achieving your goals, I strongly recommend that you scale back and settle on one or two specific things that you REALLY want to achieve and that can be achieved in the short term. Next, don?t just set another goal or make another resolution. You?ve been there, done that. It didn?t work.

Instead, you should make a promise. Make a promise to someone you care about that you will do something very specific. Look that person in the eye and make a promise. Don?t give yourself any wiggle room. Make it clear to the other person ? and to yourself ? that failure is not an option. You need to put your integrity on the line to break the failure pattern.

I made a fateful promise to my mother when she was terminally ill with cancer that I would finish writing this book, get it published, and dedicate it to her memory. That promise made all the difference. Believe me ? when you make a promise to your mother ? failure truly is not an option.

The Real F Word can be ordered on www.Amazon.com. Visit www.TheRealFWord.com for more information.

About Matthew Cossolotto

Matthew Cossolotto is a former aide to Congressman Leon Panetta and to Speaker of the US House of Representatives Jim Wright. His private-sector career includes stints as a CEO-level speechwriter and communications executive at MCI, Pepsi-Cola International, and GTE. In 1996, Matthew launched Ovations International ? "Home of the Standing O®." For more information, please visit or www.ovations.com or www.YourPersonalEmpowerMinute.com.