Plymouth, MI—With 47 Five-Star Reviews, book marketing specialist Scott Lorenz's book, Book Title Generator: A Proven System in Naming Your Book, has added another plaudit as the Runner-up Winner of the 2020 PenCraft Award in the Non-Fiction Business/Finance category.
The PenCraft Awards' Competition is an annual event with the purpose of helping foster the promotion of new authors and books to the reading public. A fascinating aspect is that some of the general advice and tech tips can be applied to other businesses seeking an extra edge in marketing their services or products.
Book Title Generator, benefiting mightily from Lorenz's three decades of book marketing experience, has been universally well-received by authors, publishers and industry professionals. Authors who have spent years agonizing over a book need to find that perfect title, one that is catchy and satisfies the complex elements of online marketing. Search engines and expert content management are required in an ever-shifting landscape of trending topics, viral videos and social media influencers. Lorenz, President of Westwind Book Marketing, believes his experience in book marketing is a big gain for authors wanting their books to stand out from the pack and gain traction online.
"Book Publicist Scott Lorenz gives you the ABCs and XYZs of picking the perfect title for that book you have put your heart into. It's required reading for aspiring or experienced writers." - John Kelly, Detroit Free Press, 5 Stars
"I am an author, and I have been writing for over 10 years. This book is exactly what I have been looking for all this time. Scott Lorenz understands the creative side while delving into the marketing side of naming a book. It explains how to set yourself up for success." —Iris, Amazon reviewer, 5 Stars
Strategies put forth by Lorenz hold true for aspects of online marking beyond the book world, which could prove valuable for authors seeking to showcase their professional services. Many authors employ a book as an entrée for seminars, speaking engagements, consulting or marketing a specific expertise.
Lorenz lays out a multi-prong strategy urging the use of high-tech tools, researching bestsellers by genre and choosing "title keywords" which get a book ranked on search engines and Amazon. Having seen and experienced the pitfalls of book marketing, the book thoughtfully ushers you through the reality maze of numbers, alliterations, idioms, keywords and everything else which has to be considered in your quest for the perfect book title.
"I highly suggest anyone desiring to improve or learn how to better generate a book title, to purchase this book. Other similar books with comparable concepts are mostly smoke and mirrors, while this book cuts straight through all the fluff with step-by-step techniques for achieving the best possible results. All in all, this was a great book and well worth the money." —Chris Mentillo 5-Stars
"Do you want your book title to be a success? Listen up!" —Northcoaster on Amazon 5-Stars
A number of famous books began with less than optimal titles and Lorenz explains how, with a new title, they rose to prominence. As a student and lover of book titles, Scott Lorenz brings his book marketing experience to bear on a vital aspect in shepherding your book towards bestseller status. Book Title Generator is designed for authors and publishers as a surefire method to uncover that coveted, memorable and winning book title!
The book is available on Amazon in ebook for kindle, paperback and as an audiobook. Find out more at: www.BookTitleGenerator.net Watch the book trailer here: https://bit.ly/BookTitleGeneratorTrailer. Listen to a sample of the audiobook here: http://bit.ly/AudioSampleBookTitleGen
"A thoughtful collection of techniques and tips for naming a book. I highly recommend it." —Pamela Gossiaux, Bestselling Author, Russo Romantic Mysteries, 5 Stars
"Revealed! The secret behind choosing a great title for your book can be found in BookTitle Generator... it's essential reading for authors... before they title their book!" —Susan Keefe, Midwest Book Review, 5 Stars
"Authors Stop! Don't Pass GO! You must read this book BEFORE you title your book. Don't make that fateful mistake of mistitling your book!" —JessTodtfeld, Author Media Secrets, Former TV Producer for NBC, ABC and FOX-News, 5 Stars
Book publicist Scott Lorenz, is President of Westwind Book Marketing, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book.
He's handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman's World, & Howard Stern to name a few.
Learn more about Westwind Communications' book marketing approach at https://www.Book-Marketing-Expert.com/ or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Join the 42K+ authors and writers who follow Lorenz on Twitter @aBookPublicist