Wednesday, September 16, 2009
Brazil's Secret to Innovation Revealed
Dr. Howard Rasheed, Innovation Coach and Strategy expert, presented a talk on "The Competitive Imperative—Sustainable Innovation at the International Speakers Network conference in Gatlinburg, TN recently. In his presentation he shared his experiences as an innovation coach for the planning agency for The Brazilian Ministry of Science and Technology.
As the world's 13th largest economy the Brazilians passed "The Law of Innovation" in 2005 to improve their global competitiveness. Their planning agency, CGEE, has been providing strategic foresight studies for the Ministry for over 10 years. Dr. Rasheed was invited to help them create a system of innovation that would accelerate their pace of strategic foresight.
Some of Dr. Rasheed's techniques for sustainable innovation have been used recently to plan the future of the Brazilian solar energy industry. These and other innovation concepts will be featured in his upcoming book co-authored with Warren Bennis and Jim Rohn, entitled, Yes You Can, Reaching your Potential while Achieving Greatness, to be release in February, 2010.
Dr. Howard Rasheed is an Associate Professor of Business Strategy and Innovation at the University of North Carolina Wilmington and founder of the Institute for Innovation. His insights on innovation can be found on his blog, hsrasheed.wordpress.com. He can be reached at
hrasheed@idea-act.com . More on his innovation coaching and innovation system and tools can be found at: www.idea-act.com.