Monday, March 14, 2011

 Winners of the World's Best Customer Video Contest were announced at the 2011 Summit on Customer Engagement, held earlier this month. They included the Citrix Systems video, "Citrix Innovation Award Winner - SNR Denton (formerly Sonnenschein Nath & Rosenthal LLP)," and the Intel customer video, "DreamWorks is Setting More Records," which won in the category of videos produced at a cost of $5,000 or less.

Accepting on behalf of Citrix Systems was Pascale Royal, Manager, Customer Success Marketing and accepting for Intel was Rhett Livengood Director, Worldwide Enterprise Solution Sales Development.

"Customer videos are exceptionally powerful marketing tools," noted Bill Lee, Executive Director of the 2011 Summit and President of Customer Strategy Group. "Producing great ones is a fast developing field. We want to recognize—and learn from—emerging leaders like Intel and Citrix Systems."

The winners provide important lessons:

- First, producing great customer videos need not be expensive. The Citrix video was produced for less than $10,000 and the Intel video for less than $5,000.

- Both videos excelled at telling the customer's story, the challenge they faced, the solutions that addressed them, and the value they received. 

- And they did so quickly. "A business prospect who had no idea what Intel or Citrix Systems do would understand very quickly from the videos," says Lee.

To view this year's winner for World's Best Customer Video, and to learn more about the contest including criteria for judging, please click here.

For more information about the 2011 Summit on Customer Engagement.