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Consumerization
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Randall Craig, Business Growth, Thought Leadership, Marketing Strategy, Digital Randall Craig, Business Growth, Thought Leadership, Marketing Strategy, Digital
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Dateline: Toronto, Other
Tuesday, January 2, 2024

 
Wikipedia defines consumerization as the reorientation of product and service designs to focus on (and market to) the end user as an individual consumer, verses an earlier era of organization-oriented offerings. It speaks to growing markets by looking for a completely different category of buyer, who may also be an influencer for the organizational purchase...

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News Media Interview Contact
Name: Randall Craig, CFA, FCMC, CSP
Title: CEO
Group: Braintrust Professional Institute
Dateline: Toronto, ON Canada
Direct Phone: 416-918-5384
Cell Phone: 416-918-5384
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