Crisis management expert Edward Segal's new book on crisis management, "Crisis Ahead'", has received a silver medal in the 2021 Axiom Business Book Awards in the Marketing, Advertising and PR category. 

The Axiom Business Book Awards are intended to bring increased recognition to exemplary business books and their creators, with the understanding that business people are an information-hungry segment of the population, eager to learn about great new books that will inspire them and help them improve their careers and businesses.

Book Authority recently named "Crisis Ahead" as one of the best new books on crisis management to read in 2020 and 2021, and last year said it was one of the best such books of all time. Learn more about "Crisis Ahead" at PublicRelations.com.

Segal's recommended strategies can help anyone on the front lines prepare for, manage, and bounce back from a crisis. "Crisis Ahead" is for CEOs, senior staff, corporate communication professionals, HR and legal teams, boards of directors, and employees who need to know what to do in the moment: what levers to pull and what moves to make in real time when facing disaster—and what they should or should not say.

"Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies" [Nicholas Brealey] is filled with instructive case studies of how companies and public figures— such as Amazon, Disney, Apple, and entrepreneur Elon Musk—have prepared for and handled crisis situations. Crisis Ready includes checklists and exercises to help get ready for and react to a crisis, and a customizable crisis management plan.

"The bad news is that it is impossible to prevent every conceivable crisis, emergency, or scandal from striking a company or organization," said Segal. "The good news is that although they can't prevent every possible crisis from occurring, at the very least they can be prepared to confront them. The more they are ready today, the more likely it is that they can come through with flying colors if that scenario becomes a reality tomorrow."

Segal is a highly sought-after speaker and trainer with more than 30 years of experience as a crisis management expert, CEO, public relations consultant, journalist, communications director, and press secretary for members of Congress and political candidates. Segal has advised more than 500 companies and organizations including Marriott Corporation, Consumer Technology Association, and Ford Motor Company, as well as state and federal agencies including the US Department of the Interior, US Postal Service, and the US Census Bureau.

He is now a Leadership Strategy conntributor for forbes.com, where he covers crisis-related news, topics, and issues.

To learn more about Edward Segal, visit https://PublicRelations.com or connect with him on Twitter, LinkedIn, and Facebook.

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