Monday, September 13, 2010
Nation-wide PSA Campaign Launches in September
CureSearch for Children?s Cancer is proud to team up with Jeff Gordon, four-time NASCAR Champion, to support children?s cancer research through a national multi-media public service advertising campaign that launches in September National Childhood Cancer Awareness Month.
Many Americans are unaware of the prevalence of children?s cancer.
?Our PSA campaign featuring Jeff Gordon will help to create awareness and provide hope to the 40,000 children who are currently in treatment,? said John Lehr, President and CEO of CureSearch for Children?s Cancer. ?Working together, we can make a measurable and positive difference in the lives of children with cancer and their families.?
During the past twenty years, remarkable progress has been made and there is a nearly 80% overall cure rate for children diagnosed with cancer. Yet, cancer remains the number one cause of death in children.
?We are proud to support CureSearch and the Children?s Oncology Group through the Jeff Gordon Children?s Foundation,? said Gordon. ?Our foundation is committed to helping to find a cure for the more than 13,500 children diagnosed with cancer each year, and working with CureSearch for Children?s Cancer is one of the most effective ways to reach that goal.?
CureSearch for Children?s Cancer funds the lifesaving, collaborative research of the Children?s Oncology Group, medical professionals who treat more than 90% of children with cancer at more than 200 hospitals in the U.S. Only research cures children?s cancer.
The PSA campaign will include television and radio advertising that directs families and friends of children with cancer to visit www.CureSearch.org for support, resources and information. Another thirty second TV spot focuses on The CureSearch Walk expanding to more than 30 markets in 2011. Preview our spots.
The PSAs will be distributed to media outlets nationwide and will run and air in advertising time and space that is donated by the media.
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About CureSearch for Children?s Cancer:
CureSearch for Children's Cancer, is a non-profit 501 (c) 3organization, funds and supports the lifesaving, collaborative research of the Children's Oncology Group, the world's largest cooperative pediatric cancer research organization, which treats 90% of children with cancer in the United States. By supporting the Children's Oncology Group at more than 230 hospitals in North America and around the world, CureSearch enables children with cancer to receive world-class expertise at a hospital close to home. (www.curesearch.org)
The Jeff Gordon Children?s Foundation
The Jeff Gordon Children?s Foundation was established as a non-profit 501(c)(3) organization in 1999 by the four-time NASCAR Cup Series champion. The Foundation supports children battling cancer by funding programs that improve patients? Quality of life, treatment programs that increase survivorship, and pediatric medical research dedicated to finding a cure.
The Foundation also supports the Jeff Gordon Children?s Hospital in Concord, NC which serves children in the community by providing a high level of primary and specialty pediatric care. We are proud to support a quality health care facility dedicated to compassionate care and medical excellence for children.