Thursday, September 16, 2010

CureSearch for Children's Cancer is proud to partner with Big Heart Baby to support children's cancer research with a baby clothing line that launches in September National Childhood Cancer Awareness Month.

Most Americans are unaware of the prevalence of children's cancer. Nearly 13,500 children and adolescents are diagnosed with cancer each year.

Cure Search for Children's Cancer funds the lifesaving, collaborative research of the Children's Oncology Group, medical professionals who treat more than 90% of children with cancer at more than 200 hospitals in the U.S.

During the past twenty years, remarkable progress has been made and there is a nearly 80% overall cure rate for children diagnosed with cancer. Yet, cancer remains the number one cause of death in children.

"Our goal is to achieve a 100% cure rate for children with cancer," said John Lehr, President and CEO of CureSearch for Children's Cancer. "Our relationship with Big Heart Baby will help to create awareness and raise funds for children's cancer research."

Big Heart Baby is the brand of baby and toddler clothing founded on the premise that they donate 50% of their profits to children's charities. Big Heart Baby will donate 50% of the profits from their pink onesie to support children's cancer research.

"Big Heart Baby is thrilled to join CureSearch in their efforts to advance children's cancer research and achieve a 100% cure rate," said Alex Rabinovich, Co-founder and Managing Director of Big Heart Baby.

The 100% cotton onesie is available for purchase online at www.BigHeartBaby.com, at select retailers and also through www.CureSearch.org/giftshop.

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About CureSearch for Children's Cancer:

CureSearch for Children's Cancer, is a non-profit 501 (c) 3organization, funds and supports the lifesaving, collaborative research of the Children's Oncology Group, the world's largest cooperative pediatric cancer research organization, which treats 90% of children with cancer in the United States. By supporting the Children's Oncology Group at more than 230 hospitals in North America and around the world, CureSearch enables children with cancer to receive world-class expertise at a hospital close to home. (www.curesearch.org)

About Big Heart Baby LLC:

Big Heart Baby is the brand of baby and toddler clothing that was started in early 2010 when the founders returned from a trip to Southeast Asia during which they repeatedly came into contact with underprivileged children, many suffering from lack of proper nutrition and proper healthcare. It was an experience that directly influenced the business model that later became Big Heart Baby. 50% of profits are donated to children's charities. (www.BigHeartBaby.com)