Wednesday, July 20, 2011

DiscountWatchStore.com is proud to release that they have added new automatic watches from the Invicta and Swiss Legend brand to their online store offerings.

As the leading online store for discount watches, DiscountWatchStore.com believes that adding automatic watches to their superb and growing inventory collection will provide both new and returning customers as well as watch collectors with a superior shopping experience when it comes to purchasing a new watch.

Automatic watches are timepieces that are wound naturally, versus having to be wound manually. Based on the natural, constant motion of the wearer's arm, the timepiece's rotor – the piece inside the watch that ratchets and winds up the watch – continually winds when the arm is in motion, allowing the watch to maintain its precision and function simply by being worn. The essence of sustainability automatic watches would make an excellent addition to anyone's wardrobe or lifestyle.

The main benefit of automatic watches is that it does not require the use of battery. Automatic watches are especially popular amongst divers because the less that a watch case has to be opened, the better water resistant integrity the watch will retain.

About DiscountWatchStore.com

DiscountWatchStore.com was started in 2002, making it its goal to provide top-quality watches at the most affordable prices online, all while providing superior customer service. Starting with just one exclusive brand, DiscountWatchStore.com has now grown to carry Bulova, Seiko, Jorg Gray, Casio, Luminox, Invicta, Fossil, Croton, Citizen, and many more, with an inventory that now has more than 3500 men's and women's watches and accessories from over 65 brands. Their award-winning customer service is second-to-none, and they carry a "A" rating from the Better Business Bureau.