Monday, September 26, 2011

 Early registration is now open for the 2012 Summit on Customer Engagement, February 28-29 in San Mateo, CA, USA. The Summit theme is "The Decade of the Customer Advocate."

"Customer advocates will be increasingly important to successful sales, marketing, innovation and product development," says Bill Lee, Executive Director of the Summit and author of the forthcoming Harvard Business Review Press book, The Hidden Wealth of Customers.  "Like demand generation in the 2000s, customer advocacy in the 2010s will experience rapidly growing budgets and visibility. We'll prepare you for the coming explosion."

Who should attend:

Executives, managers and staff who want to learn from their peers to leverage customers more effectively in sales, marketing and social media programs. Expect expected topics include customer advoacy,: customer engagement strategy, community marketing and social media, customer reference programs, executive forums and more.

Why?

"Our conferences are now in their seventh year and attract the top customer engagement exeand managers in the world," says Lee.

Attendees will have the opportunity to:

• Gain access to top practitioners from many of the leading B2B firms in the world.
• Network, build relationships, and learn best practices from your peers.
• Get answers to your toughest challenges from experienced customer engagement pros.
• Learn how leading firms integrate their reference, communities, social media and advisory board programs for maximum leverage.
• Learn how to get budget, resources and respect from senior management.
• Learn about vendor offerings in a no-sales, non-threatening environment.
• Just getting started? We have a special workshop for that as well.

What's new this year: Workshops

By popular demand, the Summit will institute deeper dive Workshops that will provide essential skill sets, tools, templates and other resources to customer engagement managers. They'll be able to put them to use immediately and will keep them on the forefront of this rapidly changing field.

Sponsors for the Summit include Big Sky Communications, Boulder Logic, inEvidence, Influitive, Mainstay Partners, Metia, Point of Reference, Projectline Services and TechValidate.

2012 Summit on Customer Engagement

February 28-29

San Mateo, CA USA

Presenters

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