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Eight Drivers of Market Disruption
From:
Randall Craig, Business Growth, Thought Leadership, Marketing Strategy, Digital Randall Craig, Business Growth, Thought Leadership, Marketing Strategy, Digital
For Immediate Release:
Dateline: Toronto, Other
Sunday, September 8, 2024

 

The conventional wisdom is that your organization can be disrupted by anyone. This unhelpful “wisdom” doesn’t provide any insights into where the disruption can actually come from, nor does it give you any insights as to how to protect yourself, in any way.

Eight Drivers of Market Disruption

Where does disruption come from? Here are eight specific places:

  • Clients who decide to bring it in-house…
  • Clients who decide to productize their process…
  • Suppliers who go Direct-to-Consumer (eg “Disintermediation”)
  • Software service providers…
  • Out-of-geography provider…
  • Lower cost substitute products…
  • New intellectual property (obsolescence or new innovation)…
  • LinkedIn and Social Media generally…

Of course, every industry (and company) will have their own list of potential sources of disruption. But starting here leads to two important questions:

  1. How can we guard against the possibility of each of these happening?
  2. What should we do if we see a nascent disruption in one of these areas?

This week’s action plan:

An even more important for those considering digital transformation is a third question:

3. How might we use one of these factors so that we can be the disruptor, not the disrupted? Eg. What is the impact of bringing work in-house? Is there an opportunity to productize our process? And so on.

This week, focus on the third question: After all, the best defence is a strong offence.

Related Post: Building Disruption Analysis into Strategic Planning: Nine Disruptive Business Models

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Name: Randall Craig, CFA, FCMC, CSP
Title: CEO
Group: Braintrust Professional Institute
Dateline: Toronto, ON Canada
Direct Phone: 416-918-5384
Cell Phone: 416-918-5384
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