(Palo Alto, Calif. - May 18, 2009 - Boomerang.com) Noting that the work that goes into writing an email marketing campaigncomponent such as an email newsletter is time-consuming, email marketing expert David Kearney, CEO of email marketing firm Boomerang.com, encouraged email marketers to consider combining this effort with blogging. His firm's blog newsletter tool allows a user to automate a blog as an email newsletter, which in turn can help to drive additional traffic to the blog.
"One obstacle to creating and distributing an e-newsletter on a regular basis is the time and attention involved," said Kearney, who directed readers to video about Boomerang, whose award-winning email hosting tool, BlastWizard, was voted in 2008 as "Best Mass Email Tool" by users of salesforce.com. "Smart organizations create loads of content to engage their existing and potential customers?a time-consuming pursuit. Adding another task to that constellation of activity can be a challenge. But an easy way to reach constituents via e-mail with existing content is to automate a blog into an auto-generated email newsletter, and the side effect can be a healthy increase in traffic visiting that blog"
As part of its many services, Boomerang is able not only to design, create and host branded corporate blogs for clients, but also to create the professional looking newsletter template for subsequent distribution of the automated blog email newsletter. Before Boomerang activates the newsletter based on clients' schedules, an automated proof is available for their approval.
"An email newsletter can dramatically increase traffic to a Web-based destination," said Kearney. "Just look at high-traffic social media sites, for instance. They use email notifications to let their users know that new content has been posted; the practice helps to drive the number of visitors and, in much the same way, can increase the online traffic going to blogs"
In 2008, users of salesforce.com gave BlastWizard the most four-star and five-star ratings of any email hosting tool, qualifying Boomerang's product to receive that CRM provider's award of "Best Mass Email Tool" BlastWizard is available for a free email marketing trial. Several companies offer small business email campaign tools. Among them, however, Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients. Furthermore, Boomerang's consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices.
###
About David Kearney, Email Marketing Expert
A 25-year veteran of high-technology, Boomerang CEO David Kearney began his career at Digital Equipment Corporation and has since carried out myriad roles both in marketing and engineering for the high-tech industry. Before founding the award-winning email marketing firm Boomerang in 1991 with wife Elaine Kearney, he earned an MBA from Cornell University's S.C. Johnson Graduate School of Management. A former engineer with the MIT-inspired high-tech firm Massachusetts Computer Corporation (MASSCOMP) before that company purchased and assumed the name of Concurrent Computer Corporation, Kearney later served as product line marketing manager for MIPS Computer Systems (now MIPS Technologies, Inc.). Kearney's articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise. Readers are welcome to visit the Boomerang Email Marketing Blog.
About Boomerang
Boomerang helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook® and clients' various existing databases, Boomerang's BlastWizard for hosted email recently won the 2008 "Best Mass Email Tool" from the customer relationship management (CRM) tool salesforce.com. Customers can also create custom email applications using Boomerang's Application Programming Interface (API).
The media may contact either of the following individuals:
David Kearney
CEO of Boomerang
LinkedIn profile
2450 Embarcadero Way
Palo Alto, CA 94303
dk AT boomerang DOT com
PHONE (direct): 650-798-1005
PHONE (main): 650-798-1000
FAX: 650-688-4303
http://www.boomerang.com
http://blogs.boomerang.com
Brent Skinner
President & CEO of STETrevisions
Zoominfo profile
LinkedIn profile
Brent Skinner's Blog
PHONE: 617-875-4859
FAX: 866-663-6557
BrentSkinner@STETrevisions.com
http://www.STETrevisions.com