(Palo Alto, Calif. - March 23, 2009 - Boomerang.com) Email marketing firm Boomerang.com today announced the availability of its proprietary technology for cleaning email databases. Called Clean-List? Maintain and Clean-List? Correct, the software can identify and correct several types of errors in an e-mail list, said Boomerang's CEO, email marketing expert David Kearney.
"Most companies' email lists are filled with errors that result in high undeliverable rates and lost opportunities," said Kearney. "Often, the prospect of repairing these broken or improperly entered addresses is daunting. The dilemma can cause complacency, and the problem persists. But really, all that's needed is a user-friendly tool that can resolve these issues efficiently"
A veteran of MIPS Computer Systems and now CEO of Boomerang, Kearney has filled many roles in marketing and engineering for the high-tech industry. Before co-founding the award-winning email marketing firm Boomerang in 1991, he earned an MBA from Cornell University's S.C. Johnson Graduate School of Management. Kearney's articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusinesshave quoted him on his email marketing expertise.
Clean-List technology is able to fix "email addresses that have been hand entered, entered into forms incorrectly, or that just plain have typos in them," noted the Boomerang Email Marketing Blog. Along with Clean-List, Boomerang offers a customizable email hosting tool for small business, BlastWizard, which is available for a free trial. In 2008, users of salesforce.com gave BlastWizard the most four-star and five-star ratings of any email hosting tool, qualifying Boomerang's product to receive that CRM provider's award of "Best Mass Email Tool"
Several companies offer small business email campaign tools. Among them, however, Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients. Furthermore, Boomerang's consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices.
"A capable, intuitive email hosting tool is essential to any marketing effort," said Kearney, who encouraged readers to learn more by watching video about Boomerang at the company's website. "This goes without saying, but small businesses often find themselves bereft of an effective marketing tool when they most need one. Boomerang's solution provides the horsepower and flexibility that enables small businesses to wage the best email campaigns possible"
###
About David Kearney, Email Marketing Expert
A 25-year veteran of high-technology, Boomerang CEO David Kearney began his career at Digital Equipment Corporation and has since carried out myriad roles both in marketing and engineering for the high-tech industry. Before founding the award-winning email marketing firm Boomerang in 1991 with wife Elaine Kearney, he earned an MBA from Cornell University's S.C. Johnson Graduate School of Management. A former engineer with the MIT-inspired high-tech firm Massachusetts Computer Corporation (MASSCOMP) before that company purchased and assumed the name of Concurrent Computer Corporation, Kearney later served as product line marketing manager for MIPS Computer Systems (now MIPS Technologies, Inc.). Kearney's articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise. Readers are welcome to visit the Boomerang Email Marketing Blog.
About Boomerang
Boomerang helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook® and clients' various existing databases, Boomerang's BlastWizard for hosted email recently won the 2008 "Best Mass Email Tool" from the customer relationship management (CRM) tool salesforce.com. Customers can also create custom email applications using Boomerang's Application Programming Interface (API).
The media may contact either of the following individuals:
David Kearney
CEO of Boomerang
LinkedIn profile
2450 Embarcadero Way
Palo Alto, CA 94303
dk AT boomerang DOT com
PHONE (direct): 650-798-1005
PHONE (main): 650-798-1000
FAX: 650-688-4303
http://www.boomerang.com
http://blogs.boomerang.com
Brent Skinner
President & CEO of STETrevisions
Zoominfo profile
LinkedIn profile
Brent Skinner's Blog
PHONE: 617-875-4859
FAX: 866-663-6557
BrentSkinner@STETrevisions.com
http://www.STETrevisions.com