(Palo Alto, Calif. - June 25, 2009 - Boomerang.com) Email marketing expert David Kearney, CEO of email marketing firm Boomerang.com, said new industry research forecasting the continuing, massive adoption of email marketing through much of the next decade means the need for top-performing email marketing firms and their best practices will grow in tandem. Boomerang, home to an award-winning email hosting tool voted in 2008 as "Best Mass Email Tool" by users of salesforce.com, draws on its consultants' experience with small businesses and enterprise clients alike to provide highly customizable email marketing solutions. Firms of Boomerang's caliber and capabilities will represent the go-to resource for businesses looking to cut through the noise and reach target audiences effectively, Kearney said.
"With the growth in email marketing, a preponderance of good and bad messages alike will undoubtedly reach consumers' inboxes," said Kearney, who directed readers to a collection of videos about Boomerang. "Top-performing email marketing firms and their solutions will therefore play a key role in the coming years to lead this industry with their best practices."
A veteran of MIPS Computer Systems and now CEO of Boomerang, Kearney has filled many roles in marketing and engineering for the high-tech industry. Before co-founding the award-winning email marketing firm Boomerang in 1991, he earned an MBA from Cornell University's S.C. Johnson Graduate School of Management. Kearney's articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusinesshave quoted him on his email marketing expertise.
By 2014, consumers will receive an average of 25 email marketing messages in their primary inbox per day, according to research from Forrester. The number is significantly more than double what they're receiving daily in 2009, noted MarketingVOXon June 17. Furthermore, the spending on email marketing will increase by nearly 100 percent, Forrester's research revealed—from a projected $1.2 billion by end-of-year 2009 to an anticipated $2 billion in 2014, noted MarketingVOX.
"As the market space for email marketing grows, so will room for improvement in email marketing practices," said Kearney. "It is incumbent upon the leaders in email marketing to set the tone as we enter this period of expansion. Best practices in email marketing will become ever more crucial as businesses work harder and harder for their messages to be heard above the din of millions upon millions of email marketing messages."
In 2008, users of salesforce.com gave BlastWizard the most four-star and five-star ratings of any email hosting tool, qualifying Boomerang's product to receive that CRM provider's award of "Best Mass Email Tool." BlastWizard is available for a free email marketing trial. Several companies offer small business email campaign tools. Among them, however, Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients. Furthermore, Boomerang's consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices.
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About David Kearney, Email Marketing Expert
A 25-year veteran of high-technology, Boomerang CEO David Kearney began his career at Digital Equipment Corporation and has since carried out myriad roles both in marketing and engineering for the high-tech industry. Before founding the award-winning email marketing firm Boomerang in 1991 with wife Elaine Kearney, he earned an MBA from Cornell University's S.C. Johnson Graduate School of Management. A former engineer with the MIT-inspired high-tech firm Massachusetts Computer Corporation (MASSCOMP) before that company purchased and assumed the name of Concurrent Computer Corporation, Kearney later served as product line marketing manager for MIPS Computer Systems (now MIPS Technologies, Inc.). Kearney's articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise. Readers are welcome to visit the Boomerang Email Marketing Blog.
About Boomerang
Boomerang helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook® and clients' various existing databases, Boomerang's BlastWizard for hosted email recently won the 2008 "Best Mass Email Tool" from the customer relationship management (CRM) tool salesforce.com. Customers can also create custom email applications using Boomerang's Application Programming Interface (API).
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