Tuesday, September 18, 2012

Bethesda, MD Research In Beauty announces the launch of their revolutionary new safe hair straightening system. By combining their professional salon hairstyling experiences with new scientific breakthroughs in chemical design artistry, they developed the new Nano-Complex Sleek Hair Straightening System. Founders Eyal Uzana and Massimo Quartararo have created an effective new Nano-Complex Sleek System which does not contain any cancer-causing elements of formaldehyde.

100% Formaldehyde Free Nano-Complex Sleek: The 9-product Sleek Nano-Complex Sleek Hair Straightening System uses the special building blocks of a natural keratin protein-based formula. This is a unique blend of amino acids, natural polymers and a natural antioxidant called Glutathione. The hair retexturizer refrains from the proven unsafe use of aldehyde, thio, sodium hydroxide, carcinogens and lye. This system includes products that will rejuvenate the hair when combined with their Keratin Gold Shampoo for nourishment and a Keratin Gold Conditioning Masque and the Power Protein leave in conditioner for advanced reconstruction, it synergistically works to achieve long-lasting and healthy results. This is the only professional hair retexturizer and straightening product on the market that is multi-culturally safe and workable for all types of virgin to severely damaged hair. This special formula aids in reconstructing and conditioning the hair cuticle for healthy hair with maximum shine.

Many Challenges Became A New Opportunity!: Quartararo shares, "As hairstylists, we were not satisfied by the readily available hair straightening products. The only products available were toxic-based keratin formulas and creams with irreversible and unsafe effects." They wanted more than just another hair straightening system! They cultivated a cohesive set of safe haircare products and services to achieve the same hair straightening results as the products which contain harmful elements of formaldehyde.

Their opportunity to establish a unique reconstructive hair straightening system came when they consulted with an internationally respected scientist to help them formulate the breakthrough Nano-Complex Sleek System. They devoted several years to constant laboratory research and in-salon service tests to meet all safe and legal manufacturing standards as well as to successfully compete against the proliferation of the many well-branded, yet very harmful professional salon products. Uzana shares, "We painstakingly conducted over 100 tests on salon clients before refining and finalizing our advanced Nano-Complex Formula."

Proven Effective! Today, Research in Beauty stands as the only officially certified and approved hair straightening system meeting the required directives and tests by scientists of Europe's strict 76/768/C.E.E. The Research In Beauty team has quickly proven their merit in a competitive market where several companies have been falsely claiming to provide formaldehyde-free products. Quartararo shares, "There were challenges and opportunities caused by the competition. When we legitimately said that we have safe, toxin and formaldehyde-free products, we needed to ensure this so that the hairstylists and their salon clients would feel secure with each use." While Canada, The United Kingdom, Australia, N×ö-Zdaha(and the European Union have progressively banned the use of cancer-causing formaldehyde; the USA has only started efforts to intervene and warn consumers about the deleterious side effects of some hair straightening products. Not easily influenced by the quick fame and fortune of other companies offering harmful products, they forfeited two years of business to perfect a very safe and healthy formula that truly works.

Research In Beauty Education: Research In Beauty offers a comprehensive hands-on instructional training program with opportunities for creative and advanced product updates. Eyal Uzal and Massimo Quartararo provide hairstylists with hands-on educational seminars that teach how to properly use the Sleek Nano-Complex Sleek Hair Retexturizing & Straightening System.

Safe New Solutions! Research In Beauty has begun to mark their territory as an emerging new salon industry leader with safe non-toxic keratin hair straightening systems. Their focus remains to become a respected and trusted brand that every salon will carry to give clients the option for a safe and hair straightening treatment. They support that the FDA, OSHA and consumers have taken an active stance against harmful products to only use what is safe for the benefit of us and our environment.

New Opportunities For Salons, Salon Chains & Distributors: While Research In Beauty is rapidly expanding, they have openings for regional distributors, educators, sales representatives and salon professionals to join their team. For more information on the Research In Beauty Nano-Complex Sleek Hair Straightening System, contact: Info@ResearchInBeauty.com, visit www.ResearchInBeauty.com or call 301-828-6644.