For Immediate Release:
Dateline: New York,
NY
Friday, December 1, 2023
As the festive season is upon us, the reality is over consumption will hit its annual high. As agents of change, we must recognise this and acknowledge that we have a choice when it comes to what we buy and who we buy from. The community of Real Changemakers are already ahead of the curve when it comes to sustainability, having implemented the foundations for more sustainable businesses and products. That is why they have been awarded the Butterfly Mark, as the mark of real change. Below is a selection of beauty brands all verified by Positive Luxury and bearing the Butterfly Mark, that you can source a whole new skincare routine or a few smaller items for those stocking fillers. . . .  111SKINFounded by US and European board-certified Plastic Surgeon Dr Yannis Alexandrides, 111SKIN creates precision skincare backed by the most advanced medical skin science to elevate skin health for visible, targeted & empowering results. First Certified: 2018 Recertified: 2023 Sustainability Strengths: People Management, Sustainability Purpose, Community Involvement, Circular Economy SUSTAINABILITY JOURNEY EXPLORE GIFTS  ALBIVAALBIVA creates innovative skincare products that deliver plant-based nutrients to activate the skin’s natural ability to repair itself. These next-generation products are results-driven and have been designed using the latest technology without compromising the quality or purity of the natural ingredients. First Certified: 2019 Recertified: 2023 Sustainability Strengths: Sustainable Sourcing, Biodiversity, DE&I, Ethics & Human Rights, SDG Alignment SUSTAINABILITY JOURNEY EXPLORE GIFTS  ARGENTUM APOTHECARYCreated using the finest ingredients from natural origins, ARgENTUM’s skincare collection invites you to take a moment to connect with yourself – to fall in love with the person in the mirror and find beauty in balance. First Certified: 2017 Recertified: 2023 Sustainability Strengths: People Management, Operations, Waste Management, DE&I SUSTAINABILITY JOURNEY EXPLORE GIFTS  BAMFORDBamford was founded on the belief that one needs to be mindful of their connection to the earth – to live consciously, respect nature’s resources and the land that provides for one. The brand believes in slowing down, living in harmony with nature and has sustainability and craftsmanship at its core. First Certified: 2020 Recertified: 2023 Sustainability Strengths: Sustainability Purpose, Circular Economy, Health & Safety, Operations SUSTAINABILITY JOURNEY EXPLORE GIFTS  DR. LIPPDr Lipp is a pioneering brand at the intersection of skincare and natural beauty, with four core multi-use products all made with less than 10 100% natural-origin & 100% allergen free ingredients. First Certified: 2023 Sustainability Strengths: Sustainable Sourcing, Climate, Hazardous Materials SUSTAINABILITY JOURNEY EXPLORE GIFTS  FOUNDERS BEAUTYFounders Beauty prides itself in being able to offer a range of products that are clean, vegan, all-natural, and cruelty-free. Their skincare products are made with love in New Zealand. First Certified: 2023 Sustainability Strengths: Ethics & Fair operating Practices, Sustainability Purpose, Sustainable Innovation SUSTAINABILITY JOURNEY EXPLORE GIFTS  GROWN ALCHEMISTGrown Alchemist is a leading skincare brand renowned for its science-backed formulations and commitment to organic ingredients, delivering a luxurious and results-driven approach to beauty. First Certified: 2019 Sustainability Strengths: Sustainable Sourcing, Climate, Animal Welfare SUSTAINABILITY JOURNEY EXPLORE GIFTS  IGNAEIgnae is a clean beauty plant-based biotech skincare brand from the Azores. They develop their own proprietary ingredients by applying the latest innovation in biotechnology. Powered by science, Ignae sustainably harness nature’s goodness to create high-performance products focused on cellular regeneration. First Certified: 2023 Sustainability Strengths: Sourcing & Materials, Innovation, Packaging & Logistics, Community & Partnerships SUSTAINABILITY JOURNEY EXPLORE GIFTS  ILES FORMULAFounded and formulated by an internationally acclaimed celebrity hairstylist, Iles Formula has developed a multi-award winning hair collection through the use of innovative formulas, fusing together minimalism with maximum performance. First Certified: 2021 Sustainability Strengths: Conscious Design, Fair Labour, Community Investment SUSTAINABILITY JOURNEY EXPLORE GIFTS  INLIGHT BEAUTYPioneer of the organic beauty movement in Britain, Inlight Beauty brings beauty to life through healthy and radiant skin. Fusing nature’s alchemy, modern science and green chemistry, the artisanal production ensures high care and quality at every step to produce skincare that work not only on the skin but with it. First Certified: 2019 Recertified: 2023 Sustainability Strengths: Memberships & Accreditations, People Management, Sustainability Culture, Operations SUSTAINABILITY JOURNEY EXPLORE GIFTS  IRENE FORTE SKINCAREThis brand embodies a harmonious fusion of Sicilian-inspired natural ingredients and cutting-edge science, offering a holistic and rejuvenating approach to skincare. First Certified: 2019 Recertified: 2023 Sustainability Strengths: Reporting, Sustainable Ingredients, Sustainable Sourcing, People Management SUSTAINABILITY JOURNEY EXPLORE GIFTS  KAMA AYURVEDAKama Ayurveda is a beauty and wellness brand deeply rooted in the Ayurvedic philosophy. This ancestral science aims at finding balance between mind, body and soul. Beyond skincare and haircare– Kama Ayurveda aims to deliver a comprehensive wellness experience through ritualistic framework for healthy living, such as yoga, meditation, and self-massage. First Certified: 2023 Sustainability Strengths: Animal Welfare, Human Rights, Sustainable Sourcing SUSTAINABILITY JOURNEY EXPLORE GIFTS  KAPLAN MDKAPLAN MD is a luxury skincare brand founded by world-renowned Beverly Hills Dermatologist, Stuart Kaplan, M.D. Inspired by the needs of his patients, Dr. Kaplan created skincare solutions based on his philosophy of Quality, Simplicity and Integrity. First Certified: 2017 Recertified: 2019 Sustainability Strengths: Waste Reduction, Animal Welfare, Responsible Sourcing SUSTAINABILITY JOURNEY EXPLORE GIFTS  LA PERLA BEAUTYLa Perla Beauty embodies luxury and sophistication, offering a range of beauty products that mirror the brand’s renowned lingerie aesthetic. With a focus on quality and elegance, La Perla Beauty brings a touch of opulence to the world of skincare and fragrance. First Certified: 2021 Recertified: 2023 Sustainability Strengths: Circular Economy, Packaging Efficiency, Sustainable Innovation, Governance SUSTAINABILITY JOURNEY EXPLORE GIFTS  LEVERDENThe body self-care line that taps into ancient rituals. Since its founding in 2021, nature, wellbeing and circularity have been driving forces behind Leverden’s interwoven business and sustainability objectives. First Certified: 2023 Sustainability Strengths: Packaging Efficiency, Circular Economy, Sustainabiltiy Purpose SUSTAINABILITY JOURNEY EXPLORE GIFTS  LISA FRANKLINLisa Franklin is synonymous with cutting-edge skincare, blending science and nature to create personalized solutions for radiant and healthy skin. Renowned for her expertise, Lisa Franklin’s skincare line reflects a commitment to innovation and effective, resultsdriven beauty. First Certified: 2017 Recertified: 2023 Sustainability Strengths: Animal Welfare, Circular Economy, Memberships & Accreditations SUSTAINABILITY JOURNEY EXPLORE GIFTS  LOLA’S APOTHECARYWith a passion for the earth and holistic healing, Lola’s Apothecary curates bespoke wellness rituals that become an indulgent part of self-care. Through combining fine fragrance with effective skincare, their natural products are formulated to produce lingering moments of luxury. First Certified: 2019 Sustainability Strengths: Packaging, Responsible Sourcing, Energy Management, Fair Labour SUSTAINABILITY JOURNEY EXPLORE GIFTS  ROMILLY WILDERomilly Wilde creates conscious skincare, which is derived from natural, plant-based sources. Their commitment to clean, synthetic free formulas represents a new language in luxury skincare, one that redefines “clean beauty”. First Certified: 2020 Recertified: 2023 Sustainability Strengths: Animal Welfare, Packaging, Community Involvement SUSTAINABILITY JOURNEY EXPLORE GIFTS  S’ABLE LABSFounded by Sabrina and Idris Elba in 2020, S’ABLE Labs care about people, and partner with them to co-create conscious products that work, and welcome all. From their supply chain partners, to their curious community, they work to build lasting connections that can help drive positive change, together. First Certified: 2022 Sustainability Strengths: DE&I, Efficient Packaging Design, Sustainability Purpose, Sustainable Sourcing SUSTAINABILITY JOURNEY EXPLORE GIFTS  SEABODYIrish founded and innovation-led beauty and wellness brand that is setting the standard in high efficacy, natural, marine plant based skin care and supplements. Their passionate team of biochemists and nutritionists take cues from nature and human biology to develop each bespoke formulation. First Certified: 2023 Sustainability Strengths: Sustainable Sourcing, Sustainability Purpose, Circularity, Community Involvement SUSTAINABILITY JOURNEY EXPLORE GIFTS  SEPAIThe highest cosmetic quality skincare, Sepai’s bespoke and delicate approach to beauty is completely unique. A driving force in laboratory-based products, their brand DNA is inherently about transparency – coupled with sustainable sourcing, zero-waste production methods and a strong sense of social responsibility. This is beauty that is truly beautiful. First Certified: 2018 Recertified: 2023 Sustainability Strengths: Supply Chain Transparency, Low Carbon Transport, Packaging, Social Responsibility Culture SUSTAINABILITY JOURNEY EXPLORE GIFTS  U BEAUTYU Beauty produces luxury skincare that is smart, science-based and empowers consumers to make careful choices to change the world. The brand aims to offer singular products that replace excess with essence, through the use of revolutionary skincare technology. First Certified: 2020 Sustainability Strengths: Packaging, Community Investment, Supply Chain Transparency SUSTAINABILITY JOURNEY EXPLORE GIFTS  WILD BEAUTYWild beauty from Rhug Estate is a luxurious collection of face and body products, using the highest quality natural and organic ingredients, including hand-picked wild forage from the estate. Wild Beauty strive to create products that are as exceptional as they are beneficial, using sustainably sourced ingredients. First Certified: 2022 Sustainability Strengths: Sustainable Sourcing, Climate, Community Investment, Sustainability Purpose SUSTAINABILITY JOURNEY EXPLORE GIFTS
About Positive Luxury
Since 2011 Positive Luxury has been accelerating organizations' adaptation to the new climate economy, keeping clients ahead of cultural and economic shifts. The company's unique four-part methodology is the only ESG assessment and certification program designed specifically for the luxury industry and incorporates a particular focus on innovation. Visit: www.positiveluxury.com and follow @Positiveluxury
Rejecting the traditional model rating past performance, Positive Luxury provides clients with precise gap analysis and the ability to identify and address current and future sustainability risks and diagnostics. In addition, the Connected Butterfly Mark communication tool also helps them leverage areas of strength and opportunities for competitive advantage.
Companies that meet Positive Luxury's exacting standards for certification are approved for the Butterfly Mark, a globally respected trust mark, independently verified, signaling that companies meet the highest standard of sustainability best practice across ESG+: environmental, social, governance and innovation. With a growing community of nearly 200 luxury companies, Positive Luxury has created a community of brands, retailers, and suppliers taking tangible action – measuring, managing, and reporting their ESG impact.
Diana Verde Nieto, Co-founder, and Co-CEO of Positive Luxury
Diana Verde Nieto is the Co-founder and Co-CEO of Positive Luxury, a pioneer in ESG, and a globally recognized figure in sustainability. Diana holds a degree in Global Leadership & Public Policy from Harvard Kennedy School, was trained by Former USA Vice President Al Gore at the Alliance of Climate Protection and was subsequently honored by the World Economic Forum as a Young Global Leader. In addition, Diana sits on various boards, including BA&SH and Grass Roots Soccer, an adolescent health organization that leverages the power of soccer to educate, inspire, and mobilize youth in developing countries.
"Consumers, employees, and the investment community demand transparency and accountability from brands, and our new Connected Butterfly Mark answer to that. From a single source of truth, people can easily access an unparalleled depth of verified ESG+ verified performance data, including a brand's sustainability journey, clearly stating their actions and ambition. This level of disclosure raises the bar for Luxury and beyond." Diana Verde Nieto, Co-Founder, and Co-CEO of Positive Luxury
Amy Nelson-Bennett, Co-CEO
Amy Nelson-Bennett brings 25 years of global experience across business transformation, brand and commercial strategy, and digital commerce and communications gained across media, retail, and luxury goods. Most recently, she led the successful turnaround of Molton Brown as CEO & President and joined the PE-backed Clive Christian Group to modernize the brand and operations and deliver rapid growth. Amy is responsible for the strategic direction of Positive Luxury, brand and commercial strategy, and day-to-day business operations. By championing a new definition of Luxury that aligns with the core principle of Luxury and sustainability, she aims to accelerate the actions of the Luxury industry and the collective positive impact it can make on nature and society.
"Our unique four-part methodology – assessment, certification, trust-building, and future-proofing – ensures every luxury business can continuously improve its ESG performance, realize ROI and optimize sustainability as a driver of corporate value. In addition, the Connected Butterfly Mark certification sets a new public disclosure standard for certified companies and the unique value Positive Luxury provides to luxury brands, retailers, and suppliers." – Amy Nelson-Bennett, Co-CEO of Positive Luxury.
For more information, please contact: Amore Philip | Apples & Oranges Public Relations | 929-229-5512 | Admin@aoprllc.com
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